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Jeremy Fennema – Tech Innovation Alchemist
Making good on his promise, Elon Musk has canceled Twitter’s remote work policy.
Just days after the company fired around half of its workforce, staffers are now being required to return to the office except in special circumstances.
“Remote work is no longer allowed, unless you have a specific exception. Managers will send the exception lists to me for review and approval,” Musk said in an email to employees.
Workers will need to be in the office, at minimum, 40 hours a week to get the company back on track as advertisers flock from the platform.
According to Musk, advertisers leaving Twitter has led to a $5 billion drop in annual revenue, yet another public blow inhis attempt to reimagine the social media company. Companies that have paused ad purchasing include General Mills, General Motors and United Airlines.
The tumultuous takeover of Twitter has upended much of what the company’s foundation was built on. Not only does the implementation of a full-time in-office arrangement change the trajectory of the company, but layoffs have likely deteriorated morale.
It’s still uncertain whether remaining Twitter staff will hold their ground and participate in the ongoing Great Resignation, or adapt to the new changes due to the incoming recession.
