Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
The commercial real estate industry has done very little to adopt modern technologies over the last few decades, but when the pandemic hit, the office sector in particular was accelerated into the future.
Much like retail has had to adapt to the increased demand for ecommerce in recent years, offices are looking towards a hub-and-spoke model as demand for flexibility grows.
So what can those within the office industry take away from retail companies who have mostly made the transition to omnichannel?
Retail storefronts who made the shift to ecommerce quickly realized there was value in having a brick-and-mortar. Similarly so, offices will adapt to employees who want the flexibility of working at home, in a satellite office closer to home or in the company’s main headquarters.
According to a survey from PwC from June, although employees are enjoying the ability to work from home, they still want an office to connect with their colleagues. This indicates that real estate, human resources and IT teams will need to work in tandem to improve workplace operations.
At a company’s “hub”, employees can expect amenities, collaborative areas and touchless technologies for a seamless experience.
Today’s workforce wants a choice in when and where they work, with the ability to adopt flexible schedules to better suit their daily needs. Understanding that there is no one-size-fits-all solution is the first step in creating a better work atmosphere for employees.
