Commercial real estate firms are looking to advanced technology and digitization in order to keep their operations afloat, as well as thrive after the pandemic is over.
Now, the quest is not only which technologies can help support re-entry into the workplace, but how it can support engagement with tenants and employees.
CRE leaders are now faced with the challenge of their industry being historically slow at adopting modern technology. However, incorporating these tools is absolutely crucial in order to maintain agility and profitability in the post-pandemic era.
For instance, updating current processes for leasing managers to something more automated could give employees a chance to better accommodate their clients, while also opening up opportunities to advance their own skills.
Not only does this technology help current employees become more efficient, it also serves as a great recruiting tool for business leaders. For instance, within one app, potential talent can apply, then easily sort through resumes and screen the best possible candidates.
Companies can then use automated interview scheduling programs that are synced with the interviewers’ online calendar.
Additionally, such strategies can help attract and retain a diverse, multigenerational workforce that can help companies improve their productivity and creativity.