Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
How To Build A Customer Persona For Your Coworking Space
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
The FUTURE OF WORK® since 2003
Tag: Marketing
Discover advanced marketing strategies and insights, helping you stay ahead in the competitive landscape and grow your brand effectively.
How To Create A Customer Persona And Why You Should – Live Training With Cat Johnson
In this interactive, live, 90 minute training, you'll learn how to define your target market and how to create a customer persona to better understand the needs, challenges and hopes ...
New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)
Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content ...
GCUC UK: 5 Takeaways From The Marketing Masterclass
Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.
Why Coworking Operators Should Offer Referral Programs And How To Do It
Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.
Convene’s “North Star”: Chief Brand Officer Brad Kay Discusses Brand Development
About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent the last decade as President and partner at advertising agency ...
Industry Experts Share Experiences On How To Grow In A Competitive Market
Three flexible workspace experts share knowledge and experiences on how to stay competitive in a growing market Flip Howard of Meridian Business Centers, Christine Andrews from Acme Works and Coworkaholic’s ...
Coworking In Las Vegas Means Going Beyond The Strip: A Q&A With Jennifer Gonzalez From The Coop
From the outside, Las Vegas looks like bright lights, gambling and an excuse for “what happens in Vegas, stays in Vegas”-style partying. But the Las Vegas coworking scene shows a ...
How To Protect Your Pricing With A MAP Policy
Aggregators and wholesalers can help workspaces attract new clients, providing operators think strategically about how and where they sell their space One such consideration is Minimum Advertised Pricing (MAP), which ...
Branding Insights For Workspace Operators: A Q&A With Hygge Coworking Founder Garrett Tichy
Hygge founder Garrett Tichy shares some of his branding tips and insights for other coworking space operators.
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Week of Events
Flexible Workspaces: Combating Loneliness, Inspiring Collaboration with Ryan Anderson | NEW EPISODE!
Flexible Workspaces: Combating Loneliness, Inspiring Collaboration with Ryan Anderson | NEW EPISODE!
Explore thought-provoking ideas about mixed-use city planning, co-living spaces, and the delicate balance between technology-driven work and human connections.
Reclaiming Your Focus in a World Designed to Distract You with Dr. Gloria Mark | NEW EPISODE!
Whether you're a remote worker, a team leader, or simply navigating the complexities of the digital age, this conversation promises invaluable takeaways for improving productivity and mental clarity.