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    How to Establish Your Remote Startup

    Here’s How to Establish Your Remote Startup

    How To Improve Your Workplace ESG Score

    How To Improve Your Workplace ESG Score

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    MySpace Founder Shares His Insights On Social Media In The Future Of Work, Plus Elon Musk’s Twitter Acquisition Debacle

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    Young Entrepreneurship Is On The Rise

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    The Robots Are Coming, Eventually. Will Automation Displace Half The World’s Workforce?

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    Is Technology Meeting The Needs Of Today’s Workers?

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    Your Boss Is Watching You. Will Bossware Change How And Where You Work?

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    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

  • Marketing
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    5 Pros Share How To Use Instagram To Grow Your Coworking Business

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    This Company Is Using YOLO Months To Support Hybrid Work

    The Room Where It Happens Matters: The Best Conference Room Designs To Help Your Hybrid Team Succeed

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  • Work-life
    Make Small Changes To Boost Willpower

    Want A Raise? Make Small Changes To Boost Willpower

    Learn How To Make Your Professional Work Support Your Personal Wellness

    Learn How To Make Your Professional Work Support Your Personal Wellness

    Boost Productivity With These Three Alternative Work Schedules

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    Charlotte-Lockhart-Thumbnail

    Are Four-day Work Weeks A Crazy Idea? This Nonprofit’s 20% Increase In Productivity is What’s Crazy.

    Powerful Benefits To Inspire You To Wake Up Early For Work

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    Maybe You’re The Problem: How Better Leadership Can Lower Employee Stress Levels

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    Remote Work Doesnt Always Mean You Can Work From Anywhere

    Remote Work Doesn’t Always Mean You Can Work From Anywhere

  • CRE
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    What Is The Impact Of Hybrid Working On Space Optimization?

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    The New Real Estate Portfolio Of Hybrid Companies

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    WeWork’s Stock Is Plummeting Despite Flexible Workspace Industry Growth

    Its International Coworking Day 1

    It’s International Coworking Day — Learn About Its History, Plus Ways To Celebrate

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  • Workforce
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    The Great Rebalance: Why Losing Female Employees Hurts Everyone

    The Great Rebalance: Why Losing Female Employees Hurts Everyone

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Home Marketing

Website Design: Not Just About ‘Looks’

by Cecilia Amador de San José
May 10, 2016
in Marketing
Reading Time: 2 mins read
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“If you’re truly trying to accomplish something with your website, you’ll need to focus on more than just how your website looks.” –Erik Devaney, Hubspot

When it comes to websites companies usually go for a clean-looking site that is visually appealing. Looks go a long-way with websites, but they aren’t everything — particularly in a world wide web where, by now, anyone can put together a website.

In most cases, individuals usually have some sort of goal in mind whenever they visit a website or do web search. Whether they are simply looking for more info, doing a compare/contrast, or hoping to send a request or form, one thing is clear: they want to get something out of the experience.

1password starter pack

While it’s great for you to have an aesthetically pleasing website, it’s your duty as manager or owner to make sure that people can find (easily) and get done (fast) whatever it is they’re looking for in your website.

Think of it this way — what use is it to have a ‘pretty’ website if people don’t know how to navigate it? If someone lands on your page and they can’t figure out where to click or look for what they want, they’re going to hit the back button or close that tab. That’s a lost potential client right there.

As a flexible workspace operator, you want potential clients to be able to find your rates, types of memberships, location, services that you offer, and have some images of how your flexible workspace looks. And you need to make sure that you offer all of this in a user-friendly manner. This is called in the design and tech world as UX: User Experience Design. (You can read more about UX here.)

So, what does it take to have an exceptional website – one that’s visually appealing, is easy to navigate, and responds smoothly?

– An exceptional website is simple
– An exceptional website has a visual hierarchy
– An exceptional website is easy to navigate
– An exceptional website is consistent
– An exceptional website is easily accessible (mobile, pad, desktop)
– An exceptional website has conventional elements
– An exceptional website is credible
– An exceptional website is user-centric

To better understand and figure out what needs to be done to have an exceptional website, we’ll let the experts do the talking (or explaining in this case). We strongly encourage you to read Hubspot’s Blog on 8 Guidelines for Exceptional Web Design, Usability, and User Experience.

 

KYR August / 728x90 Weekly
Tags: Technology
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Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces. If you'd like Ceci to check out your workspace, feel free to reach out to her at [email protected] (and send a plane ticket).

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