• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
  • Verified Remote Jobs
Sunday, March 26, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

    Get Employee Buy-in To Make Office Redesigns Matter

    Get Employee Buy-in To Make Office Redesigns Matter

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

    Get Employee Buy-in To Make Office Redesigns Matter

    Get Employee Buy-in To Make Office Redesigns Matter

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Work-life
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • Subscribe
Find a remote job with Flexjobs
Home Business

SEO 101: Understanding Google Office Space SERPs

byGuest Contributor
November 22, 2017
in Business
Reading Time: 7 mins read
A A
Understanding Google Office Space SERPs

Google’s Hawk update impacted ‘office space’ search results.

Share on FacebookShare on TwitterShare to Network

This article was written by Terry Van Horne and Jim Hedger, Telsec

Search engine optimization experts suggest the key to understanding a search engine’s algorithmic changes is to look at its past updates and think about what each was designed to accomplish. Behind every major algorithm update, there is always a goal or outcome that search engineers were hoping to achieve or promote.

Generally speaking, when Google makes an algorithm update, it does so because its engineers think there is a better way to present lists of information to Google users. When it comes to SEOs, changes are also done in order to keep better track of how Google operates.

Advertise on Allwork.Space 2023

About six years ago, Google began to try to localize results based on queries that might indicate that users were searching on a mobile device. The goal was to present users with the best businesses (based on traditional search factors) that were closest to the user. Since then, Google has improved its methods of deciding how to present localized information for searchers looking for products or services near them, rather than doing more general or knowledge based research.

Recently however, Google has changed its methods of selecting and ranking localized information (again).

Veteran SEO specialist Terry Van Horne started tracking search results related to business centers in 2013, more specifically, Canadian Business Centres. Van Horne was hired by a Toronto-based business centre when Google released its “Venice update”. Since then Van Horne has closely followed Google algorithmic updates that affect the way business centre search results–especifically those that include “office space”–are presented, in the hopes of understanding and explaining which factors influence search results the most.

Business Center search results are highly correlated to the evolution of personalization in search. Personalization is the movement or effort to deliver search results most relevant to the individual user. Google first started to personalize search in 2005; however that personalization was only experienced when the users was logged into a Google service such as Gmail. At the same time, Google was creating Google Local Business (GLB).

A GLB listing required information about a business’s hours and street address, which Google would verify by telephone or by mailing a postcard to that address. At this point, the address on a business website was still important but not as important as having a verified GLB address.

In 2007, universal search was introduced, blending general organic crawler based results with vertical searches such as GLB references and maps, images, news, shopping references, and video.

By 2011 personalization was fully integrated into search and it was at this time that location factors relating to businesses and search-user began to impact the SERPs for many business centers. This continued for about a year, culminating in the aforementioned Venice update in 2012 which blended local search factors with more traditional on-page ranking factors.

The Venice update of 2012 took hyper local search to the next level. Up until this time, Google used the query to determine the user’s geo-location and search intentions. For instance, a search for “pizza in New York” would probably produce a list of pizza parlours in New York City. After Venice it was looking up user’s IP address and using that to determine the location their results should reflect. Now that same search for “pizza in New York” would produce a list of pizzerias based on the location of the searcher rather than just by using the keywords entered in the query. Blending of traditional ranking factors and users’ IP were significant changes to the way Google determined Local Search Rankings.

Van Horne’s business centre client had seen their rankings slowly eroding for about a year when he was brought in in the hopes to reverse the tide. His analysis started with a traffic audit which, when breaking it down by site, showed a severe slide in search traffic. The Venice update cut their US traffic to search queries that included geographic modifiers like “Canada” or “Toronto”. This was a direct result of Google using search-user’s IP addresses to establish the geographic location that local search results should reflect.

In 2013, Google introduced Hummingbird, an update that didn’t affect local search beyond how it changed search rankings in general. Google had a problem when ambiguous words such as “Jaguar” were used in queries; Google couldn’t tell if the searcher was looking for information on an animal, a car, dozens of unique brand products, or one of several professional sports teams. Hummingbird’s focus on entity search enabled them to disambiguate many of these ambiguous search terms.

Algorithm updates are often responses to changes in how people use search engines. At this time, the third and fourth generations of Google’s Android smart phones were in the hands of search users. Google’s obsession with mobile search began a few years earlier but they now had proprietary data on how people actually used their digital products in a mobile environment.

By 2014, Google had enough data from Android users to introduce the location-sensitive Pigeon update. IP addresses only gave Google an approximate location in terms of where the searcher was when making a query. Mobile phones, on the other hand, offer extremely accurate location data.

Google wants to know where you are when making a search in order to offer any number of pieces of information that might make your search more useful or precise. Pigeon correlated user-location data with the known addresses of businesses in Google’s index to offer results based on proximity. If someone searched for office space while walking through the downtown core, Google would provide results made up primarily of businesses in or around the downtown core.

Last year Google tried to take this a step further with its 2016 Possum update which filtered businesses based on the addresses of the business as found in a Google My Business (GMB) listing or on the businesses’ website. In addition to applying a filter based on the user’s location or city, Possum filtered similar businesses that were in close proximity to each other. This was a mistake as there are numerous reasons search-users might want to access multiple vendors or resources in a single area or in close proximity to each other. Think about looking for jewellery stores at a large shopping mall for instance.

It took about two weeks before search results for Terry’s business centre client came back in relatively the same positions or ranking they enjoyed before the update was applied. Though there wasn’t a lot of chatter in the SEO community about the rollback of some sites filtered by Possum, it is easy to speculate the “office space” queries were either modified by a partial rollback or more likely a manual review of the query space by Google Search Quality personnel.

However, Google’s latest major algorithmic update isn’t Possum. It’s called Hawk, and like Possum, this update also tried to improve search results by reducing the degree to which it filtered similar businesses in close proximity to each other. However, when looking at the “office space” query space, it is obvious this has taken results to another extreme, resulting in SERPs that include far more ambiguous locations.

For instance, sites that did not rank on targeted terms like “Toronto Office Space for Rent” (searched without quotation marks) but did show up in results for broad terms like “Office Space” were suddenly included in the Top 10 organic results, and local aggregators were found in Local Packs. This shouldn’t have happened as aggregators are not themselves local businesses and was corrected within a couple weeks.

Conclusions about Google’s Hawk Update

If the current state of the office space query-space is any indication, Local Search at Google is less about location and distance alone, than it is about blending traditional ranking factors with location and distance. Aggregators with no reviews making their way into the Local Pack is an anomaly that can’t be ignored as it could suggest there is more to the Hawk update than originally assumed.

Aggregators are websites made up of user-input-information or scrapers that scan and copy content from other websites. They are often located in one city but serve information to every other city on Earth because the Internet allows them to. Some call aggregators Internet barnacles because they attach themselves to various industry query spaces and then dupe businesses into paying to be included in their directories because they spammed their way to the top of search rankings. In the end, they send low quality leads and sometimes drive good leads away through substandard levels of service. Unless you’re in the city they originate from, they likely won’t have a local address or verified street listing in Google My Business. One aggregator that constantly appeared in the Top 5 under searches conducted using the geo-modifier, “Toronto” is located in Vancouver, a city over 4,500 km (about 2,800 miles) away.

Van Horne’s business centre client lost significant ground for search queries relating to “office space” that the first assumption was it the business centre had been penalized. In fact, the website rose higher on all virtual office services, meeting and conference rooms, and training or seminar rooms. IN the past, the Top 10 results for “Office Space” queries were, for the most part, all local business centres. Real estate brokers almost never cracked the Top 10, while office space aggregators were occasionally found, and classified sites like Craigslist or Kjiji (in Canada) were found a little more regularly. Just after Google’s Hawk update an aggregator from Vancouver was in a Local 3 Pack in Toronto.

The bottom line is Hawk seems to be sticky, even if the results it is generating are sometimes stinky. The results seen relating to “Office Space” queries are likely here to stay, at least until the next algorithm update and perhaps beyond.

With this in mind, workspace operators will need to get used to, and beware of, aggregators using your content. It is likely going to happen because those aggregators are being rewarded by Google for their efforts. The best advice is to plug one’s nose and start getting listings on or in those aggregators and the free and paid classified sites you see replacing your business in the SERPs.

A lesson of SEO 101 has always been “if you can’t be #1 in the rankings, you need to take action to get into the sites that are.” Eventually Google is going to realize these result-sets are not satisfying its user’s needs and teams of engineers will be enlisted to remove them. After that happens, you’ll still have citations on those aggregators and links from the classified sites to help if Google does make a change. If not, you’ll be included in the sites that do rank in the “office space” query space.

Guest Contributor

Guest Contributor

The bio for this author is at the top of this article. If you would also like to be a contributor to Allwork.Space, please send your pitch to us by going to the "Contact Us" page for more info on who to contact. Thanks! We hope to hear from you soon.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
Grammarly Advertisement
PAYSCALE SPONSOR POST AD
OfficerRnD_ Flex Startup Program_Illustration_Square_AllWork_300х250
UltraSoft June
Podcast Promo FOWP 300x250

Latest News

Pay Has Soared For The Lowest-Wage Workers

Pay Has Soared For The Lowest-Wage Workers

March 24, 2023
U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

March 24, 2023
IWG Considers £800m Deal For Digital Platform Worka

IWG Considers £800m Deal For Digital Platform Worka

March 24, 2023
Accenture Cuts 19,000 Jobs

Accenture Cuts 19,000 Jobs

March 23, 2023
Future Queen Of England Urges Business Leaders To Prioritize Workplace Wellbeing

Future Queen Of England Urges Business Leaders To Prioritize Workplace Wellbeing

March 23, 2023
Indeed Will Cut 2,200 Jobs

Indeed Will Cut 2,200 Jobs

March 23, 2023
5 Emerging Technology Trends To Power Your Workplace

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00