Upcoming Events

Jul 19
Featured Featured All day

WORKTECH 2022 Chicago

Sep 22
Featured Featured All day

WORKTECH 2022 New York

Oct 25
Featured Featured October 25 - October 26

Coworking Summit

Nov 10
Featured Featured November 10 - November 11

Coworking Europe

View Calendar

Latest News

How Hybrid Models Can Enable The Workers Of Tomorrow

How Hybrid Models Can Enable The Workers Of Tomorrow

July 6, 2022
The Office Return Has Come With An Uptick In Harassment For South Korean

The Office Return Has Come With An Uptick In Harassment For South Korean

July 6, 2022
Job Openings Fell In May

Job Openings Fell In May, But Still Outpaced Job Seekers

July 6, 2022
Why 40% Of Working Parents Are Actively Seeking New Jobs

Why 40% Of Working Parents Are Actively Seeking New Jobs

July 6, 2022
Remote Employees With Disabilities Omit Parts Of Their Identity

71% Of Remote Employees With Disabilities Omit Parts Of Their Identity

July 6, 2022
How Meta Expansive AI Translator Could Impact The Workplace

How Meta’s Expansive AI Translator Could Impact The Workplace

July 6, 2022
Load More

Follow Us On Instagram

Follow

    The Instagram Access Token is expired, Go to the Customizer > JNews : Social, Like & View > Instagram Feed Setting, to refresh it.
  • Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
Thursday, July 7, 2022
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

  • Work-life
    Why Digital Nomads are Flocking to Mexico  

    Why Digital Nomads are Flocking to Mexico

    What in store for job stability and the future of work

    Here’s What’s In Store For Job Stability And The Future Of Work

    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    Opinion Piece - Brad K Hub Australia

    Opinion: Bursting The Hybrid Work Bubble

    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

  • Workforce
    The Remote Work Option Has Many Benefits for Introverts

    The Remote Work Option Has Many Benefits for Introverts

    Workers Want a Four-Day Work Week But Execs Aren’t Convinced

    54% of Workers Want a Four-Day Work Week, But Execs Aren’t Convinced

    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

  • Daily Digest
  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

  • Work-life
    Why Digital Nomads are Flocking to Mexico  

    Why Digital Nomads are Flocking to Mexico

    What in store for job stability and the future of work

    Here’s What’s In Store For Job Stability And The Future Of Work

    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    Opinion Piece - Brad K Hub Australia

    Opinion: Bursting The Hybrid Work Bubble

    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

  • Workforce
    The Remote Work Option Has Many Benefits for Introverts

    The Remote Work Option Has Many Benefits for Introverts

    Workers Want a Four-Day Work Week But Execs Aren’t Convinced

    54% of Workers Want a Four-Day Work Week, But Execs Aren’t Convinced

    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

  • Daily Digest
  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • Business
  • Tech
  • Marketing
  • Design
  • Work-life
  • CRE
  • Coworking
  • Workforce
  • Daily Digest
  • Podcasts
  • Subscribe
FlexIndex - Top Leaderboard
Home Business

Is WeWork A Good Neighbor?

by Cecilia Amador de San José
April 11, 2018
in Business
Reading Time: 4 mins read
A A
Is WEWORK a good neighbor?

As the flexible workspace giant continues to grow, there are both positive and negative implications for neighboring coworking spaces.

Share on FacebookShare on TwitterShare to Network
  • As WeWork continues to grow, there are both positive and negative implications for the flexible workspace industry
  • In terms of marketing, WeWork makes the most noise and other operators benefit from some of the echo
  • However, the workspace giant has also been criticised for questionable tactics such as client poaching and price-dumping

In January this year, Deskmag published an article titled “WeWork harms 40% of all coworking spaces in its close vicinity, however…”. The article presents statistics from the Global Coworking Survey, which gathers data both from coworking and flexible workspace operators, as well as its users.

According to Deskmag, “half of all coworking spaces worldwide think that their economic perspectives are unaffected by WeWork. A fifth reported positive influences and a tenth reported negative influences.” Nonetheless, the survey also found that “every third coworking space views WeWork as a threat to its economic perspectives; however this opinion depends on the concrete vicinity to WeWork locations.

“Overall, the vast majority of the coworking spaces that report positive influences through WeWork are those that aren’t located in the direct vicinity to WeWork locations, but also not too far away.”

Fiverr - Leaderboard

All of the above led us to ask the question: is WeWork a good neighbor, or not?

The short answer is yes and no.

WeWork’s valuation has for a long time been a topic of debate in the industry, and though many believe it’s not warranted, there is no denying that the coworking giant is well backed. These funds have been used for expansion, for acquisition, and for marketing. If we focus on the latter (marketing), we can argue that WeWork is indeed a good neighbor.

WeWork spends a significant percent of its budget in marketing efforts; efforts that have helped educate the world about coworking. Whether operators want to admit it or not, WeWork has helped power the industry by telling the world all about themselves and what they offer. And though many, including WeWork, argue that they aren’t really a coworking brand, they do advertise as one, and they bring to light the benefits of the flexible workspace industry.

In Jamie Hodari’s, co-founder and CEO of Industrious, words:

“To gain a shared office customer, you need to educate them about the benefits of working in a shared setting; then you need to convince them that you’re their best option among the shared office operators. The former of these (educating people about the benefits of shared workspace) is the more labor intensive, time intensive, and expensive part. So as WeWork grows (and gets more funding), they are out there doing a lot of the visibility and education work for the industry as a whole, which has a really salutary effect on demand in general.”

Looking at it from this perspective, while WeWork makes the most noise, other operators get some of the echo, which is why, as Deskmag states, those that aren’t too close but neither too far from WeWork locations are the ones that perceive WeWork as a positive influence.

WeWork’s marketing efforts reach these individuals that are looking for space. And while they won’t always meet their needs in terms of location or other requirements, there are other smaller, independent operators nearby that do.

So for them, WeWork is a good neighbor.

On the other hand, if you have a coworking space in the direct vicinity of WeWork or in a relatively untapped market, their marketing efforts might do you more harm than good, as we saw last year when WeWork employees started to reach out to other workspace members in the hopes of getting them to sign a lease with WeWork.

Further reading on this topic:

  • Desperate times call for desperate measures: how low will WeWork go?
  • Is WeWork cannibalizing the industry with the classic bait-and-switch tactic?
  • WeWork poaching episode 3: the one where they go after a coworking space owner
  • The coworking domino effect caused by WeWork in Brazil

Not only did those marketing efforts include reaching out to workspace members, it also meant price dumping. This not only made the offer attractive for those seeking to tighten their budget, but it also undervalued the rest of the industry in the area.

In cases like these, WeWork is a bad neighbor.

Not only because they can take away some members, but because if the operator is not able to recover, it might force them to close their doors. In May of last year, Work Better closed its 1440 Broadway location after it had been running for 10 years. This particular Work Better location had 4 WeWork locations less than a mile away.

In an interview last year, Jamie Hodari, co-founder and CEO of Industrious, stated that “In the future, it’s almost inevitable that there will be a WeWork in striking distance from most operators. Those workspace operators that have strong products, loyal customers, and top services will be fine; but the ones that can’t or don’t will eventually find themselves in a lot of trouble.”

So while WeWork is a good neighbor to some and a bad neighbor to others, the focus shouldn’t be on them. It should be on the services and amenities you offer, on whether you are able to bring something unique and valuable to your members. As the industry grows, so does competition, which is why coworking operators need to focus on their value proposition and building a strong community.

KYR Survey Leaderboard Size (Allwork.Space) June 2022
ShareTweetShare
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces. If you'd like Ceci to check out your workspace, feel free to reach out to her at [email protected] (and send a plane ticket).

Relevant and Recommended For You

Young Entrepreneurship Is On The Rise

Young Entrepreneurship Is On The Rise

7 days ago
How Much Does Elon Musk’s Opinion On Remote Work Matter

How Much Does Elon Musk’s Opinion On Remote Work Matter?

3 weeks ago

The Past, Present, and Hybrid Future of Networking

2 months ago

Is Your Company Pandemic-Resilient Or Future-Resilient?

2 months ago
No Result
View All Result
UltraSoft June
Yardi June
FlexIndex - Medium Rectangle
Nexudus May
AVO Medium Rectangle

PODCASTS

Listen Now

Future Of Work Podcast

61 Episode
Subscribe
  • Add to Queue
  • Share
    Facebook Twitter Linked In

  • Add to Queue
  • Share
    Facebook Twitter Linked In

Christoph Fleischmann of Arthur | Bridging the Hybrid Work Divide with Mixed Reality

June 23, 2022
40 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Nasim Köerting of The Office Group | Embracing the New World of Work Through Design

February 24, 2022
29 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Larry English of Centric Consulting | The Remote Work Revolution: A Better Way to Live and Work

January 13, 2022
34 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Award Winning Author & Physician | Dr. Saundra Dalton Smith on The 7 Types Of Rest We Need To Thrive

January 6, 2022
36 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Tori Shepherd of The WELL Building Institute | The WELLness Building Revolution

December 15, 2021
30 min
KYR May 2022 (Half Page) June 2022

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

How to Write for Us

Our Editorial Process

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2022 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Daily Digest
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00