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    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    What Every Business Needs to Know About Managed Development Services

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

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    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

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    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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    • Home Office
    • Human Resources (HR)
    • Hybrid Work
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  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Human Connection As Part Of The Hybrid Experience

    Human Connection As Part Of The Hybrid Experience

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

  • Workforce
    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
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    Can Female-Centric Coworking Spaces Work?

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

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    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

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    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
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    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

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    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

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    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Why The Franchise Model Is A Challenge For Regus

byCecilia Amador de San José
September 28, 2018
in Business
Reading Time: 3 mins read
A A
franchisechallenge

Franchising its locations may prove to be a challenge to Regus due to its strong presence in some markets

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  • Regus announced earlier this month that it would, once again, enter the UK franchise market.
  • Regus has tried the franchise model in the past, however it hasn’t worked well for them.
  • The company’s strong presence in some markets and regions makes it a challenge for the franchise model to work for Regus.

Earlier this month Property Funds World reported that flexible workspace operator Regus was entering the UK franchise market. According to the report the franchise agreement was made in partnership with franchise experts ACCA Office Ltd., which will see the development of 10 new Regus locations over the course of four years.

This isn’t the first time Regus does franchising. Back in October, 2000, the company revealed franchise plans. An article of the time stated that “the company said that, in future, up to half the office space carrying the Regus brand could be run under franchise.”

However, Regus’ growth since 2000 has been mostly (if not all) powered by owned locations. Allwork.Space tried to find information about how many Regus franchises exist today, but was unable to find concrete data. The first franchise dates back to 2001 in the UK and there is a record of a franchise agreement signed in the Middle East, though if the locations remain operating as franchises is unknown.

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Regus’ Franchise Challenge

According to the Property Funds World article, “franchising is now also set to become a key element of the brand’s growth strategy.” The model works, as it allows companies to expand their footprint without directly incurring on balance sheet issues. It also requires less capital from the company.

The franchise model has helped several flexible workspace operators grow, including Office Evolution and Serendipity Labs. However, when it comes to Regus, the franchise model hasn’t worked as well for them.

Regus boasts over 3,000 flexible workspace locations across 120 countries. The company has a proven growth track record and a sustainable business model. So, where’s the catch?

If you look at Regus’ portfolio, you’ll notice they typically have several locations in one city; in the past, some of these were company owned and some were franchises. When it came to marketing, offers, pricing, and general operations decisions, the Regus owned locations would compete with the franchise locations;  which is why, eventually, Regus acquired most of its franchises; others remain in operation though under a different name.

The challenge Regus faces is to be able to find a synergy between its owned locations and those that are franchised, without them having to compete with one another. Operating a franchise model in cities and regions where Regus already has a strong presence poses a challenge for both Regus and the franchisees.

In order for the franchise model to work, Regus should think about focusing their franchise efforts in areas with a lot of growth opportunity and where the company doesn’t yet have a presence, or at least not a strong one.

It should also think about having a master franchisee for countries or regions, to prevent competition and disagreement and competition between franchise owners.

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Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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