Agile working has transformed the idea of typical office models by allowing more flexibility, fostering creativity, attracting more diverse talent, and boosting morale.
Could The We Company be working for self-interest?
The real estate market is sensitive in that it affects virtually everything around it. For example, if just one property sells for an above market price, the rest of the market will adjust its pricing.
Because of this, a building’s brand can’t stand on its own— it’s either propped up or undermined by the neighborhoods culture.
While properties can be influenced by the image of their surroundings, they can also influence who they rent it to. WeWork is a prime example of this. Their coworking locations bring jobs to specific neighborhoods and influence the environment as a whole.
“The vast majority of WeWork members are new to a neighborhood. Across New York City, Los Angeles, and Chicago, 70%-80% of members did not work in the neighborhood prior to joining WeWork,” according to the company.
The Latest News
Delivered To Your Inbox
Now, WeWork is trying to capture that same halo effect under its new name, The We Company. The rebranding includes its new initiative “Made By We” that acts as a “new town square.” It offers a central place that includes a retail space and gives members a chance to be apart of a tailored community.
The We Company’s plans inevitably drive up demand for their coworking spaces and gives them the opportunity to take advantage of the glowing after effects.
Latest on Daily Digest
Serendipity Labs offers high-end, upscale workplaces to underserved secondary markets and suburban areas, places that are barely untouched by major coworking operators.