Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Despite an incoming economic downturn and doubts about WeWork’s IPO, executives at different coworking companies say they are confident that the industry will continue to grow.
Nick LiVigne, head of product at Convene, said that the business model is sustainable domestically and internationally at a panel held at Spaces. He also distanced Convene’s model from WeWork as 80% of the firm’s revenue came from non-coworking sources. Regardless, he believes that if WeWork’s IPO goes well, it will benefit the whole sector.
“I think the most important thing that you see today is a massive amount of notoriety directed here and that can only help us,” said Michael Berretta, IWG’s Vice President of Network Development, Americas. “It’s led to more customer knowledge around the product and I think it’s gradually, over the last 24 months or so, made it almost a household name that you can get a flexible alternative versus going into a conventional lease, which is the cornerstone of the business.”
