Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Two trends happening in the workplace right now are those who are seeking to work from home more often, and those who are tired of working alone and run to coworking spaces for a sense of community. So how can we merge these two conflicting trends?
Humans in general need social interaction, particularly during a time when people tend to opt for home delivery services. That is why coworking operators are helping fill the void of isolation.
Coworking members have said that their work lives are more fulfilling and productive since joining a coworking space. Although many large companies have attempted to outfit their spaces to replicate the coworking aesthetic, there is no replacement for the community these shared offices create.
Yet, many workers are finding that their daily tasks can be done remotely without the nuisance of a daily commute and distractions of a noisy office.
That is why if offices want their workers to actually occupy the space, it is going to take more than just a coffee bar. Companies need to create a culture that draws their workers in.
Overall, people will always pick the most economically rational or enjoyable place to work. Knowing this, companies need to create opportunities in their offices that are not only pleasant to work in, but offer the ability to advance professionally and personally.
