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Commercial Real Estate Should Focus On Localization

Bengaluru-based realty firm Embassy Group launched India’s first REIT and partnered with WeWork to enter the coworking industry in 2016. Now, the company is optimistic about the future of its business as governments ease up on lockdowns, but expects to undergo some major changes to keep occupants safe.

“The commercial real estate industry is looking at a trend of increased localisation, driven by a shift towards remote working,” said Vineet Singh, CMO of Embassy Group. “With variable model becoming imperative across certain businesses, and a need for flexible shifts for employees, we expect companies and businesses to focus on having smaller and more distributed office spaces across the country.”

The group will focus on the message of reassurance to its members that it is prepared to support their needs and safety. It plans to market its use of technology resources to boost digital communication through webinars, online events and more.

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Singh added that communication is key during this time as it emphasizes that the company has plans for business continuity, which instills trust in its members.

Moving forward, Embassy Group’s plan for the future of the workplace emphasizes distancing, cleanliness, and risk mitigation. Singh said that all of its buildings are being fumigated, sanitized and will reconfigure its seating arrangements and common areas to make sure occupants are abiding by six-foot distancing guidelines. They have also added mandatory temperature screenings outside of the buildings.

ABOUT Aayat Ali
Aayat Ali

Aayat is an editor for the Daily Digest based out of Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces. Feel free to reach out to her at [email protected] View all posts by Aayat Ali

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