Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
The commercial real estate industry has had an awakening throughout the pandemic, and in order to stay afloat in the future, these companies will need to adopt modern safety and remote work policies.
Businesses now have a frontrow view of how their employees work when taken out of the office, which has led many to opt for permanent remote work solutions.
That is why real estate leaders need to strategize how to continue selling their product and, more importantly, prove that the appropriate safety and health measures are being taken.
According to Allison Weiss, CEO of CRE Recruiting, firms that don’t adapt their office space and culture to accommodate the growing need for flexibility will risk losing their talent.
According to a New York Times poll of remote workers in August 86% said they enjoyed this arrangement.
That is why many CRE firms are banking on the shift to a hybrid workplace, which melds both in-office and remote working arrangements.
While companies figure out which mix of arrangements and amenities will work for their operations, real estate firms will need to stay agile. Technology will play a crucial role in making this process as seamless as possible.
“There’s going to be a trial-and-error period of figuring out the right mix of people and amenities, and that won’t happen naturally,” said Scott Rechler, Chairman of RXR. “It’ll need to be tweaked, and companies need to provide transparency and use data to modify and adjust their plans and optimize their space and the employee experience and productivity.”
