What Does A Remote First Culture Really Mean?
Remote first culture has been a big selling point for companies trying to attract new talent. While notable companies like Twitter are committing to a remote workforce, the issue with this description is that adopting a remote work policy is not culture in itself.
While there is no one true definition of company culture, in vague terms, it’s whatever guidelines create a well-functioning, healthy workforce. This can range from attitudes and behaviors, to policies that encourage responsibility and creativity.
Because culture is so difficult to define, companies often lean towards tangible amenities in order to provide proof of a healthy workplace. This will usually include office perks, amenities and services that leaders believe solidifies their culture.
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Although these amenities are nice on the surface, one study found that 60% of office workers find these types of perks distracting.
So how do companies go beyond tangible goods and remote working policies to truly nurture a healthy company culture?
Building a culture starts with a clear statement of values. This should include three pillars: employee price, customer success and revenue and profitability. From there, all team members can work together to accomplish common goals.
These values need to be reinforced throughout whatever processes and operations your company adopts. For instance, employee pride can be highlighted by having weekly “good news” check-ins that creates a sense of optimism and creativity, which encourages employees to continue working hard.
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