Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
As the global workforce transitions to a new way of operating, companies aimed at accommodating these changes have begun emerging.
The pandemic has proven that the five-day, 40-hour in-office work week is unnecessary. Now, businesses are shifting to various versions of hybrid and remote work models to optimize their workers.
One model to emerge from this pivot is the “neighborhood clubhouse” that sits in between a coffee shop and a coworking space.
This new arrangement addresses the downsides of all other workplace strategies, such as the lack of space that can come from the WFH model or the traditional office placing unreasonable expectations on professionals.
Even traditional coworking models have their own limitations as they are commonly located in urban centers, meaning workers would still have to commute to the city to work in these spaces.
One example of a neighborhood clubhouse attempting to address these challenges is Switchyards in Atlanta.
At a traditional coffee shop, patrons typically buy a drink and work for a few hours in the space. With the neighborhood clubhouse model, users pay a monthly fee to drink their favorite coffee beverages for free and use the space to work.
Currently, Switchyards has three locations in Atlanta and wants to continue serving neighborhoods rather than busy office districts.
