Coworking spaces can serve as a great tool to help professionals mingle with one another and, in theory, create a one-of-a-kind environment that cannot be replicated elsewhere.
However, for many workers, coming into a coworking space is purely business. They want access to a quiet space with the proper amenities to be productive. As a result, even some of the world’s largest coworking operators are looking to take a more streamlined approach to their operations.
But one operator is prioritizing community.
Founded in 2018, Nomadworks leans into the concept of bringing people together by creating a welcoming space for nomads.
“We were catering for people with a nomadic mindset,” said Steven Cohen, founder of Nomadworks. “And certainly, during the pandemic, when our virtual membership grew more than 35-fold, more people were becoming digital nomads, who don’t necessarily want a physical address but do want a New York City address on their website or business card.”
Situated on the corner of Broadway and 30th Street in New York City, the 35,000 square foot Nomadworks takes the concept of a niche coworking space and makes it accessible to a larger population of professionals.
In addition to offering work-related services, Nomadworks hosts conventions and events that operate with a personal touch. Members have access to events like Thursday happy hours, as well as other amenities that create a more hospitable experience, such as a hair salon and meditation room.
“It is something of a white glove service that is more curated than the WeWorks of this world that have hundreds of locations where you don’t know who you’ll be speaking to from one day to the next,” said Cohen.
Nomadworks also offers an incubator program called Nomad Seed Camp, helping small businesses to network with investors and like-minded entrepreneurs.
As demand for coworking has increased and more office space returns to the market, Nomadworks has opened a second location located in Times Square and plans to open 10 more over the next several years.
“I’m taking a similar approach to growth to the retail business that I was CEO and founder of, and building up in the right locations,” Cohen added.
“Once you have the formula, you can move very quickly. We have spent the last two years honing this, and the future looks exciting.”
