Tag: Marketing

Events serve a vital function in the coworking ecosystem - but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the ...

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing ...

Alan Philips, Author of The Age of Ideas, has taken his experiences as WeWork’s SVP and a curator of a pop-up restaurant venture to pave a fulfilling career path.

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is ...

Staples Studio is the office supplier’s entrance into the coworking market, starting with their Kirkland, Quebec store as well as plans for a downtown Toronto location.

At the beginning of 2018, 47.2% of marketers found flexible working vital, but that number will grow to 90.1% by the end of the year and is expected to continue ...

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and ...

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.