Office provider LABS has launched its 96,100 square foot flagship property LABS House in Bloomsbury, London that features coworking, offices, and full-service dining.
How to keep up with marketing trends
While the media and marketing industries are rapidly evolving, traditional media is struggling to keep up. Some are moving behind paywalls and others are blending marketing and paid content to remain profitable.
There are many tactics the marketing industry can take that are tried-and-true and should be executed in the upcoming year.
Micro-influencers are a perfect way to reach audiences in a more cost effective way than enlisting A-listers. Finding influencers that are already interested in your brand is a great way to engage with the audience while creating an authentic customer-to-brand relationship.
Content is vital to growing a brand. For example, a study shows that 85% of people want more video content from companies. Whether the content is written or video, it gives a chance for your company to properly explain the product and brand.
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Affiliate marketing is another tool that allows brands to incentivize partners to promote products in exchange for commission. BuzzFeed is a prime example of how affiliate markets function, providing disclaimers in some articles that say, “We may receive a commission for products purchased through links in this story.”
Along with these marketing strategies, doing organic research is still effective. Performing an annual SEO audit can optimize your site and lead to better search opportunities. There are many SEO testing tools such as Moz and SEOptimer that can assist with this.
As marketing continues to evolve, it is important for the industry to begin thinking outside the box in order to fully utilize their tools and promote their brand.
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Cool office interiors are ideal at first glance, but looking into a company’s principles, such as gender equality and flexibility, will be the factors that retain talent.
Colliers International revealed the success of the office market last year due to high demand for coworking and tech firms, but predictions for 2019 are uncertain.
Shared office space providers as tenants have become the norm for many landlords and building owners, and now many REITs have adopted coworking as it continues to expand.
Brookfield Properties has teamed up with Convene to spruce up the 73,000 square foot Brookfield Place into a full-service events venue that accommodates up to 500 people.
Many coworking operators pride themselves on massive, rampant expansion, but some industry experts believe this growth could lead to failure and consolidation in 2019.
Coworking has expanded into many major markets of the nation over the past few years, but some firms are finding their client base to be working moms in the suburbs.
Howard Hughes, the development team behind Chicago’s Bank of America Tower, announced that luxury coworking brand No18 will take up two floors in the 55-story building.
WeWork has officially become one of Seattle’s largest office space occupiers, along with Amazon and Microsoft, and has a total footprint of about 1.7 million square feet.