Miami’s office market continues to be dependent on coworking firms to fill their spaces, but some landlords are concerned that their absorption rate is becoming too much.
How to keep up with marketing trends
While the media and marketing industries are rapidly evolving, traditional media is struggling to keep up. Some are moving behind paywalls and others are blending marketing and paid content to remain profitable.
There are many tactics the marketing industry can take that are tried-and-true and should be executed in the upcoming year.
Micro-influencers are a perfect way to reach audiences in a more cost effective way than enlisting A-listers. Finding influencers that are already interested in your brand is a great way to engage with the audience while creating an authentic customer-to-brand relationship.
Content is vital to growing a brand. For example, a study shows that 85% of people want more video content from companies. Whether the content is written or video, it gives a chance for your company to properly explain the product and brand.
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Affiliate marketing is another tool that allows brands to incentivize partners to promote products in exchange for commission. BuzzFeed is a prime example of how affiliate markets function, providing disclaimers in some articles that say, “We may receive a commission for products purchased through links in this story.”
Along with these marketing strategies, doing organic research is still effective. Performing an annual SEO audit can optimize your site and lead to better search opportunities. There are many SEO testing tools such as Moz and SEOptimer that can assist with this.
As marketing continues to evolve, it is important for the industry to begin thinking outside the box in order to fully utilize their tools and promote their brand.
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Gym-coworking hybrids have gained traction recently, allowing members to be productive at work while encouraging them to take care of their physical and mental health.
The 2019 Global Coworking Survey has revealed that there is to be 2.2 million coworking members by the end of this year and identified the state of the industry so far.
Office Depot has been testing out coworking spaces within three of their existing locations in an effort to expand its current services and drive traffic into stores.
Just ahead of its IPO, WeWork has signed four new Manhattan leases to open its “Headquarters by WeWork” offering dedicated to providing un-branded spaces for clients.
Despite the coworking industry seeming congested, operators are not concerned about the competition as each coworking space gears its services to a specific audience.
Flexibility in the workplace has become a common option for workers, but some firms are going further by becoming 100% remote so staff can work from wherever they please.
Coworking firms, such as WeWork and Knotel, have been rapidly expanding their footprint in New York’s Flatiron District as it becomes the city’s hub for shared offices.
British brand Established & Sons have introduced four new furniture designs that aim to create a more comfortable workplace, while also being functional to homes.
Condeco’s newest research paper found that 41% of employers offer remote working, thanks largely in part to major technological advancements that are sweeping workplaces.
Industrious is partnering up with national retail and mixed-use developer Seritage Growth Properties to brings its coworking spaces into five of the retailers locations.
Companies have accepted that wellness in the workplace should be prioritized, but the trendiness of it can overshadow what is most effective — starting from the basics.