• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • About Us
  • Advertise
  • Contact
The FUTURE OF WORK® since 2003
Allwork.Space
Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • More
    • Advertise With Us
    • Marketplace
    • Events
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • More
    • Advertise With Us
    • Marketplace
    • Events
No Result
View All Result
Allwork.Space
OfficerRnD_ Flex Startup Program_Image_Leaderboard_AllWork_728x90
Home Business

Serviced Office Space in Shopping Centers: What is Regus Doing and Why Do You Need to Know?

sue.saldibarbysue.saldibar
June 24, 2014
in Business
Reading Time: 2 mins read
A A
Regus business lounge

Regus business lounge

Share on FacebookShare on TwitterShare to Network
Nexudus Ad

Have you ever been caught up waiting at a shopping mall for someone to meet you? Or killing some time before a meeting? What would you do if you caught site of a business center or drop in coworking space? Would you stop in for 30 minutes or so for a modest fee? Or not?

Today there are virtually no common places that do not have some sort of formal or casual touch down space for business people or anyone who needs to connect and conduct some business. With the life/work lines becoming more blurred than ever, more operators are exploring the concept of creating pared down versions of their centers in shopping areas to capture spontaneous ‘drop in’ business. Regus, of course, continues its march to increase its presence in out of the way places. Their latest effort teams them with British Land, the UK’s number one retail landlord, to provide ‘Regus Express’ business centers within shopping complexes. Currently the program is in a pilot phase, with spaces in three of British Land’s centers, and a plan to roll out the program throughout British Land centers UK-wide.

Is this a smart move for Regus? Will people flock to their express locations for a bit of respite from the hustle and bustle? Or will shoppers still opt for the familiar Starbuck’s or Nero’s where they can sit relatively uninterrupted for the cost of a cup of coffee?

The bigger question might be if it matters at all. Regus regularly makes attention-getting moves, through its Regus Third Place operating arm, opening centers in out-of-the-way places where one wouldn’t expect to see them. Are they filling spaces, or are they simply continuing their march towards proliferating the marketplace with their brand? Or both? One thing is for certain, branding is a huge part of everything Regus does, and smaller independent business center and coworking space operators should take note of their clever moves.

More stories for you

Workplace Community and the Limits of Scale

The Secret Sauce for Thriving Hybrid Operations: 4 Coworking-Inspired Ingredients

4 hours ago
Redefine Hybrid Office Space To Boost Employee Productivity

Hybrid Work Expert Shares 3 Proven Ways To Boost Productivity

8 hours ago
Employee Monitoring Raises Ethical Questions, New Advisory In U.K.

Employee Monitoring Raises Ethical Questions, New Advisory In U.K.

17 hours ago
U.S. Workforce Prioritizing Flexibility Over Job Hopping

U.S. Workforce Prioritizing Flexibility Over Job Hopping

17 hours ago

Back to your local shopping mall. You may not opt to pay a fee to sit in a business center, but you will surely notice the name of the provider of that space. And, undoubtedly, you’ll be back to the mall where you will notice it again, and again. At some point you may even drop in and check it out. Perhaps not. But when the center’s name pops up in a Google search, or when you are in the middle of the city and need to stop in and fire off a few emails, you just might opt for a familiar name. That’s good marketing. And with so many shopping centers today dotted with “your business here” ads in attempts to fill empty spaces, this may be an optimum time for operators to step up and build some brand, and quite possibly fill some spaces at the same time.

Let us know what you think about Regus’ latest effort. Will the model be successful? Are you contemplating any innovative (or downright daring) marketing moves for your center to round out the year? Let us know and we’ll share them with our readers.

Subscribe to Allwork.Space
sue.saldibar

sue.saldibar

No Result
View All Result
OfficerRnD_ Flex Startup Program_Illustration_Square_AllWork_300х250
Survey

Latest News

Employee Monitoring Raises Ethical Questions, New Advisory In U.K.

Employee Monitoring Raises Ethical Questions, New Advisory In U.K.

October 3, 2023
U.S. Workforce Prioritizing Flexibility Over Job Hopping

U.S. Workforce Prioritizing Flexibility Over Job Hopping

October 3, 2023
WeWork Starts Default Countdown Clock As It Refuses To Make Interest Payments

WeWork Starts Default Countdown Clock As It Refuses To Make Interest Payments

October 3, 2023
Alliance Virtual Offices Enters Inc. 5000 List of Fastest-Growing Companies 2023

Alliance Virtual Offices Enters Inc. 5000 List of Fastest-Growing Companies 2023

October 3, 2023
Retirement Realities Around The World: Exploring The Gap Between Official And Actual Retirement Ages

Retirement Realities Around The World: Exploring The Gap Between Official And Actual Retirement Ages

October 2, 2023
Meta’s Return-to-Office Fiasco: Hybrid Work Causes Confusion, Challenges

Meta’s Return-to-Office Fiasco: Hybrid Work Causes Confusion, Challenges

October 2, 2023

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Home
  • News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Experts
    • Podcast
    • Opinions
  • Resources
    • Research + Reports
    • Marketplace
    • Find Office Space
    • Find Remote Jobs
    • Press
  • Events
  • About Us
    • Advertise
    • Submit to Allwork.Space
    • Contact
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00