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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

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    Do Pay Transparency Laws Actually Matter?

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    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

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    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    Paving the Way for the Future of the Workplace With the Metaverse

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    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
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    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

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    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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  • Workforce
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    Hiring Internationally Doesn’t Have To Make Payroll Complicated

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    5 Steps To Master The Hybrid Work Model

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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

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    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Using LinkedIn to Create Value for Your Members

byCecilia Amador de San José
February 1, 2016
in Marketing
Reading Time: 3 mins read
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Help your members thrive by providing them with insights to win over new clients. A lesson on LinkedIn.

The biggest player in the serviced office and flexible workspace industries is the member. Your spaces and locations would cease to exist if you had no members to give use to your facilities. Which is why if your members don’t thrive, you won’t either.

Operators are constantly seeking ways in which they can create value for their clients. Oftentimes, these efforts go into organizing events where members can network; this is a strong and safe approach, but we’re leaving a big player out of the equation if we simply focus on this: the clients of members.

After all, members need clients in order to keep growing.

Stephen Furnari, founder of Law Firm Suites (an office provider for lawyers),  recently shared an e-book titled A Lawyer’s Guide to Effective LinkedIn Marketing, which prompted and inspired us to write this article for you. Yes, we know you’re not lawyers and we know not all of your members are lawyers, but what Furnari says isn’t just for lawyers; it’s for every professional out there that wants to stand out from the crowd and win over new clients.

As you can guess from the title of the e-book, it’s about LinkedIn marketing. As with other social media platforms, it’s not enough to simply be present; it’s a tool that needs to be used not just created. Think of Aristotle’s ax analogy: if the ax isn’t used to chop something, it’s just a piece of metal and wood; it’s not fulfilling its functionality, its essence. If you have an account on any social media platform but you don’t use it to drive and attract traffic or clients towards you, then you’re just a combination of letters floating in the world wide web.

In our article last week, we saw how in just one day LinkedIn is estimated to get 43,978 mobile job applications, 172,800 new users, 7 million  endorsements, and 25 million profile views. Clearly, there’s not a lack of LinkedIn profiles out there, and it’s up to you to make sure that your profile stands out from the rest.

A simplified summary of what we learned from Furnari is that, when used correctly, LinkedIn can be quite a powerful tool: it can help boost client referrals, enhance brand visibility, and drive traffic to sites (among other things as well).

We strongly recommend reading Furnari’s e-book, as it provides valuable insight that all can take advantage from. For the time being, here are some of the main points that Furnari explains and believes everyone should implement.

*The e-book does a wonderful job of explaining  how to do it and providing examples for every step*Capture

As a workspace provider, you can take advantage of LinkedIn, but what we suggest doing is sharing this insight with your members. You can send a link to the e-book or organize an active workshop type of event; have members join you with their computers and go step by step, helping each member pump up their LinkedIn profile.

Remember, it’s about creating value. If you help your members by helping  potential clients find them, then the chain is connected and remains strong. More clients = successful member = successful you.

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Tags: Marketing
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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