Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
6. Be accessible
When prospects have to leave a query and wait for a few more hours or days to get the information that they need, the momentum is lost. The lead is lost.
The best way to be accessible is to offer live-chat on your site. It can help you ‘seal the deal’ in real time.
If live-chat is not an option for you, make sure your contact information (phone and email) is easily found throughout your site and that you have an efficient process that allows you to respond to enquiries in optimal time. Do keep in mind that people expect immediate service today, so find ways in which you can deliver on this.
7. Create time-bound promotions
When is the right time for your prospect to make a move? The only answer is: NOW.
People like to feel special. Giving someone the best deal is one way to do this. Create limited time offers that create a sense of urgency to encourage visitors to click your CTA button.
Make sure that you are offering a significant discount, premium service, or added value. And stick to your rules. If the deal is good for 3 days, make it three days; do not extend it to 3 weeks, as this will make you lose credibility.
8. Offer something of value- FOR FREE!
Whether you are attaching a report or case study with an enquiry or in exchange for an email address, make sure that it is something useful, insightful, and offers true portrayal of your brand.
Be honest about what you have to offer and package it in a way that clearly communicates its value.
9. Share testimonials
Include a page for real testimonials from your clients. Unbiased third party reviews build credibility and excitement.
Make sure that you respond and act quickly should you receive a negative feedback from a customer. Refrain from deleting low ratings (there are always ways to track down omitted content on the web and it can come back to haunt you) and focus on getting to know why the client is unsatisfied and try to offer ways to make it up to them.
10. Build trust
Apart from testimonials, awards and media features are powerful tools in building trust with your market.
Awards are best displayed on your landing pages as these can condition your visitors’ impressions of your brand at first click.
Also, prospects who put a high value on quality are usually willing to pay higher prices for more credible and stable service providers.
11. Seal with a guarantee
People love guarantees! With an assurance of lowest price, authenticity, or options for refunds, prospects feel more confident about transacting with your website. It can close the gap from merely window shopping to actually landing a deal.
Whatever promise you make, though, make sure you can fully follow through with it. If you state ‘lowest price or your money back’, make sure that you can fulfill that, if needed.
These methods can help improve your conversion rate, turning website traffic into workspace deals. However, keep in mind that offering a great product backed up by top notch customer service is the first step in establishing your brand.
Author bio
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace
