Diversity Beyond Marketing – How Can Companies Make Meaningful Change?

Companies are claiming to commit to diversity, but how can these businesses enact meaningful change? 

Having a proper DEI strategy is no longer a nice-to-have — corporations have a responsibility to make the effort to ensure their culture supports inclusion, or risk losing top talent and customers. 

This is particularly important for young professionals, such as Gen Z. In fact, over 48% of this population are non-white, indicating that the world is becoming increasingly multicultural. 

While many brands have happily included more diverse faces in their marketing campaigns, this is just barely scratching the surface of true representation in the workplace.   

However, there are strategies leaders can take that can actually support and nurture diversity. 

For one, connect with diverse brands and other partners. By doing so, companies are supporting a diverse-owned business and support their ability to participate in the economy. 

Amplifying voices within diverse communities is another great way to bolster DEI efforts.  

Allowing people with diverse backgrounds to share their experience, opinions, and suggestions creates opportunity for professionals to guide the future of work decisions. 

Performative activism is easier to identify now more than ever, and refusing to take a clear stance on social and political issues could result in a tainted reputation.