Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, brought the topic of employee privacy back into the limelight after it announced last week that it will track the locations of its 26,000 U.K. employees to ensure compliance with its new office attendance policy.
The firm’s updated hybrid work environment mandates that staff spend at least three days a week in the office or with clients. PwC had previously set this attendance policy at two days per week.
Starting in January, PwC will begin sharing individual work location data with employees. CNN Business reports that employees who consistently breach the policy will be questioned to understand the reasons behind their non-compliance.
“We will start sharing your individual working location data with you on a monthly basis from January as we do with other data such as chargeable hours,” according to a memo sent to employees. “This will help to ensure that the new policy is being fairly and consistently applied across our business.”
The more stringent hybrid work policy comes at a time when several large companies including Dell, IBM and Amazon make strong pushes for employees to return to pre-pandemic office norms.
Tracking where employees work throughout the week, however, adds to concerns about employee privacy as employers gauge collaboration between remote and in-office workers.
Critics argue that such measures could infringe on employees’ privacy rights and believe this move is a step back from the flexible working arrangements that became common across the workforce during the COVID-19 pandemic — which many employees have since grown accustomed to.
Proponents of the policy argue that it will improve team relationships and communication by encouraging more in-person interactions.
Large firms like Amazon have already introduced similar measures that track employee attendance using data from key cards and fobs. These corporate decisions were made to cut down on a trend known as “coffee badging,” which refers to a practice where employees enter the office briefly, often just for morning coffee, before returning home to work.
According to a survey of 2,000 full-time workers published by Owl Labs, 58% of hybrid workers admitted to coffee badging last year. Another 8% in the survey expressed interest in adopting this method.
By increasing the required office presence from two to three days per week, PwC said it seeks to improve collaboration and team relationships and strengthen the organization’s overall client engagement.
The firm believes that tracking employee locations will help ensure that these goals are met, while addressing the unique challenges of managing a hybrid work environment.
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