Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Big Tech was once at the helm of remote work, but now companies are turning their backs on the model as economic pressure increases.
The most recent instance of tech firms pivoting away from fully remote arrangements is TikTok sending a warning to employees whose “home address didn’t match their office address.”
If employees refuse to show that they live in proximity to their assigned office or update their home address, they could face disciplinary actions or even layoffs.
This is just one of many moves the social media video platform has taken to backtrack on its remote policies. Last July, workers were asked to come into the office twice a week starting January 1.
They’re not the only ones, either. After Elon Musk’s takeover of Twitter, employees at the formerly remote-first company were told to come back into the office full-time. However, he has since slightly softened his stance, telling employees in Seattle to work from home after shutting down the city’s offices.
