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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

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    10 Changes Your Organization Must Make To Succeed This Year

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    Do Pay Transparency Laws Actually Matter?

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    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

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    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    The CDC’s Vision For The Future Of Worker Health

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    What Every Business Needs to Know About Managed Development Services

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    How to Design for Behavior To Create a New In-Person Working Environment

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    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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Home Business

Legalities Of Advertising A Business Center, Part 3

byMike Sullivan
October 24, 2012
in Business
Reading Time: 2 mins read
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If you’ve been reading our series on the legalities of advertising a business center, hopefully by now you’ve realized that advertising can be risky business.

If you haven’t gone back and reviewed your advertising – or even the copy on your website, which could be considered advertising – then now is the time to do a self-check.

After sharing all the risks you could face, from bait and switch on pricing to out of order technology systems to simple misunderstandings and beyond, there is some good news: You can protect your business center to a large extent by relying heavily on disclaimers in leases to avoid legal woes.

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If you are going to run ads that are more boastful than they should be, then you have to be careful to disclaim those ads when people show up to sign the lease. It’s not going to protect you from every lawsuit, but it will help.

Since most of the problems with advertising are related to security claims, this should be a special area of focus in lease disclaimers, according to legal experts. It is wise, for example, to disclaim any potential misunderstanding by providing an explanation in the lease that the security systems are for the protection of the property and not for individual tenant belongings. Then recommend insurance.

Finally, don’t be your own judge. Large business center operators may consider hiring an attorney to review their ad copy. But legal experts recommend getting a second set of eyes, even if it is an employee or friend. The object is to review the ad in the context of whether or not the business center can fulfill the promise.

Since business center operators tend to puff too much in written advertising, experts recommend depending more on other attention-getting ad tactics, like color, photos, bigger print, etc.

Location is the key to your customer base. People like to office close to where they live. Therefore, going over the edge of doing inappropriate advertising is usually unnecessary if you are targeting your market with a good product. You shouldn’t have to promise something that you can’t deliver because the liability is too high.

Catch up on the rest of the series:

Legalities Of Advertising A Business Center, Part I
Legalities Of Advertising A Business Center, Part 2

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Mike Sullivan

Mike Sullivan

Mike Sullivan is an entrepreneur and marketing professional who tries to keep things humming along as best as possible. From time to time, he updates Officing Today, but mostly he can be found on Skype talking with someone about virtual offices.

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