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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

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    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

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    Establish An Effective Hybrid Work Environment In 6 Steps

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

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    What You Need To Know About Web3 And Finding Great Developers

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    The Price Of Remote Work? Your Privacy

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    3 Steps To Build A Three-Dimensional Hybrid Workplace

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    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
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    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

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    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

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    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

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    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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Should You “Disavow” Your Links? What You Should Know

byGuest Contributor
January 25, 2013
in Marketing
Reading Time: 3 mins read
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By John E Lincoln is Founder and President of SEO and Social Media at Ignite Visibility, a premier Internet marketing company based in San Diego, CA. As a seasoned online marketing expert John E Lincoln has ensured results for hundreds of online businesses. He is Google Analytics certified and Google AdWords Certified with an emphasis in Advanced Reporting and Analysis. You can follow John on Twitter at: @johnelincoln.


For those of you running the websites for your business centers, you know that for search engine optimization there are two ways to increase your rankings. The first way is onsite optimization or modifying your existing site. The second way is offsite optimization, or building links and social mentions to your site. Offsite optimization has long been a contentious topic with Google. The reason being, people build links to their site in an attempt to rank better for an individual keyword.

How Google Wants you to Get Links

Fiverr Freelancing

Google wants links to be built to a site in a natural way, not through paid links. While this is the case, many website owners just don’t care and go out and purchase links. Because of this, over the last few years Google has been penalizing these people who buy links to their website. Google has been doing this because they are trying to create a “fair” ranking system online, and don’t want anyone paying to be at the top of the index. The most popular public penalty was the JC Penney link buying scandal earlier this year.

Huge Penalties; But Google Comes to the Rescue

Over the last few months Google has really been cracking down on people who have bought links. Site after site has been penalized, which in most cases means lost rankings and traffic from Google. But the only way Google has offered to deal with this penalty is to contact all the websites that point bad links at your site and ask them to take the links down. Following this you can submit a reinclusion request. This has been a major issue because, (1) many of the websites are not responsive, (2) how are people supposed to know if it’s a bad link or not and (3) what if it was actually a dirty competitor who built the links to your site to get you in trouble!

Well, Google has now come to the rescue (for the most part) of site owners who have bad links pointed at their website. How you ask, with the new Google Disavow Link Tool.

What is the Google Disavow Link Tool?

The Google Disavow Link Tool gives website owners the ability to block links pointing at their site from another website. According to Google, “If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.”

Things to Keep in Mind

1. This tool can only be accessed through Webmaster Tools. If you don’t know what Webmaster Tools is, it is a free service provided by Google that basic tells you how Google interprets your website. You must have your website hooked up to Webmaster Tools to use the Disavow Link Tool. You also must have your website hooked up to Webmaster Tools to even know if you have a penalty!

2. This is a very powerful tool in regards to search engine optimization. If you block the wrong links from your site it could really hurt your rankings and traffic, so please be careful if you decide to use it. When you are looking at bad links there is a certain criteria you need to follow. Things like PageRank, anchor text, etc.

3. This tool will not solve all your problems! Even if you disavow links to your site, you will still need to do a re-inclusion request to get back in the index. The main purpose of this tool is just to block bad links to your website.

The Bottom Line

The Google Disavow Links Tool was created by Google to help people who want to get back in Google’s good graces after an external link penalty. If you have not purchased any links and don’t have evil competitors trying to take you out you will probably never need to use this tool. While that is the case, it is nice to know it is there. Should you ever get a Google penalty and loose much of your traffic, this tool and a well written and thought-out reinclusion request can get you back on track.

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The bio for this author is at the top of this article. If you would also like to be a contributor to Allwork.Space, please send your pitch to us by going to the "Contact Us" page for more info on who to contact. Thanks! We hope to hear from you soon.

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