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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

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    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    Four Days Is Enough

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    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

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    What You Need To Know About Web3 And Finding Great Developers

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    The Price Of Remote Work? Your Privacy

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    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

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  • Workforce
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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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DesignLab Tests Emerging Concepts in Office and Business Center Design

byGuest Contributor
May 6, 2014
in Business
Reading Time: 3 mins read
A A
Crystal City Design Lab

Crystal City Design Lab

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By Doug Wendt, President & CEO of Wendt Partners, a business-to-business growth strategy consulting firm serving the CEOs of growth-stage and middle-market companies including those in commercial real estate and the business center sector. The firm, with offices in New York, NY and Washington, DC, focuses on driving results in sales, marketing, strategy and leadership. Doug is an avid writer and blogger, and is the author of Brand-Driven Leadership: Ten Essential Strategies for Business Growth.


First in a Series

As business center operators plan for capital expenditures and center updates, a major question at hand is how to design a business center space that can accommodate emerging market expectations, worker needs and tenant types.

Learn anything. Thousands of top courses to choose from.

Operators of all sizes are experimenting with or launching new solutions to address a wider range of customer expectations.

For example, Washington, D.C.-based national provider Carr Workplaces recently introduced both a touchdown-style offering for mobile workers called WorkAccess and a comprehensive full-suite solution for companies ready to ‘graduate’ from traditional serviced offices, called WorkReady Suites.

In addition, the firm is adding more open desks, coworking spaces and semi-open teaming environments to its centers. Each of these decisions involves predicting, planning and investing in order to respond to emerging market needs.

At the same time that business center operators are trying to better understand and prepare for the dynamic and shifting future of work, traditional office building owners and developers are confronting the same questions.

Crystal City: A case study

New York City-based REIT Vornado Realty Trust acquired Charles E. Smith of Washington, D.C. in 2001 and, as part of that transaction, Vornado became the dominant landlord in one of the Washington region’s most unusual urban districts — the Crystal City neighborhood in Arlington, Virginia

Crystal City was created by Charles E. Smith out of land that was previously an extension of Potomac Yard, one of the largest railroad yards and industrial sites in the Eastern U.S.

As the railroad and industrial uses changed and property became available, Smith purchased each parcel, beginning in 1963, and assembled them to create what was quickly recognized as one of America’s first planned office and residential high-rise districts.

After 9/11, most of the office tenants in the neighborhood became defense agencies and contractors whose needs outgrew available space at the Pentagon, located just blocks away.

High vacancies

Beginning in the late 2000’s, however, the neighborhood again faced major change as federal sequestration and the federal Base Realignment And Closure act (BRAC) resulted in high office vacancy rates and buildings that were, by and large, one or more decades out of step with current commercial needs.

Seeking to re-invent the community at the heart of its Washington, D.C. portfolio, Vornado embarked upon an intensive campaign of redevelopment, re-investment and re-positioning for Crystal City.

One key step in that effort was the launch of Crystal City Design Lab in the spring of 2014.

Vornado Charles E. Smith invited six world-class architectural firms to design individual office suites, ranging in size from 2,843 SF to 5,906 SF, on a single floor of a Crystal City office building and use the opportunity to “create the office of the future that could be used today”. Each firm was given an identical budget for execution. The effort began in the fall of 2013, and in March of 2014 the spaces were revealed.

The six participating firms were:

  • RTKL (An Arcadis Company)
  • Perkins+Will
  • OTJ Architects
  • SmithGroup JJR
  • VOA
  • Fox Architects

In the coming weeks, we’ll explore how each of these six architectural firms created dynamic workspaces that successfully address the emerging needs of today’s workforce in the areas of design, workstyles, technology, collaboration and flexibility.

In the process, we’ll uncover strategies and innovations that business center operators can directly apply to plan for the future. Bookmark this page and return for future installments.

Note: For more information on Crystal City DesignLab, please visit www.crystalcitydesignlab.com.

Image source: www.crystalcitydesignlab.com

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The bio for this author is at the top of this article. If you would also like to be a contributor to Allwork.Space, please send your pitch to us by going to the "Contact Us" page for more info on who to contact. Thanks! We hope to hear from you soon.

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