With the new year come new opportunities. As January 1st approaches, people start working on their new goals and resolutions lists; eat healthier, exercise more, wake up earlier, spend time with loved ones, volunteer, to name just a few. More often than not, new year’s resolutions tend to lean on the personal side, but what about your business and professional goals?
The New Year can be a fitting moment for flexible workspace providers to re-focus, re-strategize, and re-invent their businesses.
But, my workspace is doing just fine?
In business, the notion of “if it ain’t broke, don’t fix it”, isn’t valid–especially in our industry.
Flexible workspaces have already revolutionized the workplace business. The time of revolution has come and gone, and the industry has reached a new point–that of evolution.
Just like we use the New Year to start the path towards better self, the New Year can also be the perfect time for your workspace to evolve into something better.
It’s either that or fall behind; particularly as the industry grows and the competition on the playing field gets stronger and more aggressive.
To help you get a head-start this 2017, here are our 5 New Year’s resolutions to help your workspace evolve into its best version.
Workspace-as-a-Service New Year’s Resolutions
Get Member Feedback on a Monthly Basis
Workspace-as-a-Service. Increasingly, we have seen how the flexible workspace industry and the hospitality industry have more and more in common. The service aspect of your workspace is what can help you retain or lose clients; so focus on your members–on what they like, what they don’t like, and what they need.
Find ways to get your workspace members’ feedback–whether it’s a survey, a newsletter, a short and personal conversation, or simply a notebook where they can write down their thoughts. The way you choose doesn’t matter, as long as you’re actively trying to find ways in which you can better serve your members–and what better way to find out than by going straight to the source.
Be More Engaging on Social Media
This is actually one that we at Allwork have already started to work on. Just as service should be the focus on workspace-as-a-service, social should be what you focus on in social media.
Be fun, be creative, be personal, be approachable, be different.
The more engaging your workspace brand is on social media, the more appealing it’ll be to potential clients. Your online community is a point of reference towards your actual workspace community, so make sure your social profiles truly and accurately reflect your brand and community.
If you’re constantly pushing messages and not engaging with your followers–people might think your flexible workspace is all about you, instead of the success and interests of your members.
Set a clear goal–comment more, retweet more, follow more people, post more engaging content, reply faster to messages, etc.–stick to the goal and measure it on a weekly, monthly, or quarterly basis.
Audit Your Administrative and Operational Processes
How is your member on-boarding process? What about the way your staff sets up receptionist or live answering services? What about the way your members are billed and notified? How do members book meeting rooms? What’s your team’s communication process? How is mail handled and forwarded?
There is always room for improvement, and as new technologies catered to the industry become available, your processes will need to be updated and improved.
Our recommendation is that you choose one process that you’d like to improve every month or every other month and work on making that process better and more efficient.
Remember that in order for the audit to be successful, you need to set realistic, attainable, and measurable goals.
These 3 resolutions will help you better understand where you’re performing best and where you need to improve on, all while strengthening your workspace community.
Happy New Year!