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  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

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    Do Pay Transparency Laws Actually Matter?

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    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

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    Establish An Effective Hybrid Work Environment In 6 Steps

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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  • Work-life
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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

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    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

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  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

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    5 Steps To Master The Hybrid Work Model

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    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

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    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Strategies For Success In Senior HR Roles In The Future Of Work

    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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  • CRE
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    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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WellnessWorks Challenges Industry Niche with Coworking for Medical Professionals

byCecilia Amador de San José
September 11, 2017
in Business
Reading Time: 3 mins read
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Vic and Rachel Puri, co-founders of BrooklynWorks at 159, are embarking on a new coworking adventure.

Being no strangers to the coworking industry, Vic and Rachel know how serviced workspaces can change the lives and businesses of people. And they are setting out to cater to an underserved market: that of independent medical practitioners.

Enter WellnessWorks.

“I come from a family of medical professionals,” Rachel said via a phone interview, “and this led me to eventually pursue a career in mental health and later become a registered nurse. Being part of the industry, over the years, gave me a unique inside look at some of the challenges that independent practitioners face in our current economy.”

Vic-Rachel-Puri

“If you are a psychiatrist, acupuncturist, dietician, or any other type of independent practitioner and want to be successful, then you also have to be business savvy. This means knowing about office management, lease negotiation, taxes, marketing, etc.”

“We wanted to combine our collective experience and provide a new kind of service-oriented space. We realized this was a highly underserved market,” Vic added. “There’s really not much available for independent practitioners out there, let alone the services to help them run their business.”

Catering to such a specific niche is no easy task, and the Puris are aware of this.

“There are certain issues that we will have to cater to,” Vic commented. “Privacy for both our members and their respective clients, HIPAA Compliance, medical billing, insurance, etc.” The space itself will also need to adhere to certain standards, like soundproofed rooms, enough natural light, and a design and layout that allows for all the necessary medical equipment to fit and be readily accessible.

Rachel and Vic have been planning this medical and wellness focused coworking space for some time now. “We really took our time. We started hunting for commercial space last spring; it took 9 months to finally nail the space we wanted.”

The space will offer private and shared offices, and WellnessWorks will offer part-time and full-time memberships. Yet the true added value for their target market will be through the services they will offer. “We will be offering medical billing, verification of payment, bookings, insurance services; all through partners that are HIPAA Compliant.”

WellnessWorks is hoping to attract licensed psychologists, licensed clinical social workers, acupuncturists, chiropractors, nutritionists and massage therapists, among others. Because of this, their layout and design has to be nimble enough so that they can easily shift and adapt to the market’s demand.

The space is set to open October 1st, although tours will be available during the month of September. And although medical niche coworking spaces are starting to sprout up in different locations, Vic and Rachel are unworried about competition.

“There are a lot of folks that are skirting around what we are doing, but no one has yet put all the pieces together like we have: the space, the specialized services, the seamless online booking system. This will be our secret sauce, it’s something that hasn’t been done before.”

Besides, Rachel and Vic are all too familiar with the struggles, so they know where their members might need the most support.

“Our motto is: You run your practice, we take care of the rest.”

“You see,” said Rachel, “when an acupuncturist or psychologist or any other medical practitioner goes to school, they don’t necessarily take business classes. That’s just not their bread and butter, making people feel better is. Luckily for them, we have the space, the tools, and the know-how to take care of all of that.”

As coworking continues to ‘grow-up’, we’re bound to see more niche specific endeavors like this one.

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Tags: Coworking
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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