• Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Maximize Flexible Space Revenue
Home Business

UrWork Adopts New Name After WeWork Legal Case

Jo MeunierbyJo Meunier
January 3, 2018
in Business
Reading Time: 2 mins read
A A
ucommune

UrWork switches workspace name to ucommune, following legal battle with WeWork.

More stories for you

Vacant Offices Get New Life As Cities Bet Big On Coliving

Vacant Offices Get New Life As Cities Bet Big On Coliving

9 hours ago
U.K. And Ireland Reach 4,000 Coworking Spaces

U.K. And Ireland Reach 4,000 Coworking Spaces

17 hours ago
Berlin Unveils First Coworking Hub Built For The Gaming Industry

Berlin Unveils First Coworking Hub Built For The Gaming Industry

17 hours ago
U.K. Flexible Office Space Supply Up 32% In Q1

U.K. Flexible Office Space Supply Up 32% In Q1

3 days ago
  • UrWork retains company name as UrWork (Beijing) Venture Investment Co. Ltd, but re-brands workspaces to ‘ucommune’.
  • WeWork called off its legal action against UrWork as the case was settled to mutual satisfaction.
  • Founded in 2015, the Chinese coworking startup is now valued at $1.3 billion having raised $45 million in December 2017.

In September 2017, WeWork filed a lawsuit against Chinese workspace company UrWork for trademark infringement. The move came just as UrWork was preparing to make its coworking debut in New York as part of a co-branded venture with workspace franchise company, Serendipity Labs.

WeWork’s complaint was based on the grounds that UrWork’s name was “confusingly similar” and that it shared defining characteristics with WeWork’s trademark. The complaint was also filed against Serendipity Labs.

Advertisements
Disaster Avoidance Experts

At the time, a WeWork spokesperson said:

“WeWork has invested substantial time and money building a superior brand to ensure that our brand name is uniquely associated with WeWork and its offerings. UrWork has no physical presence and no brand equity in the United States, so there is no reason for them to enter our home market with such a confusingly similar name.”

Advertisements
Yardi Kube automates flex and coworking operations

In December 2017, WeWork called off the lawsuit as it emerged that the case had been settled to the satisfaction of both parties. The result is a change of name for the UrWork brand.

Specifically, its workspaces will now be labelled ‘ucommune’, although the company itself will retain its formal name — UrWork (Beijing) Venture Investment Co. Ltd.

The company, which is China’s largest coworking space provider with 100 locations in 35 cities including London and Los Angeles, is now in the process of re-building its flexible workspace brand as ‘ucommune’.

Founded in 2015, the Chinese coworking startup is now valued at $1.3 billion having raised $45 million in Series C funding last month from a trio of mainland investment firms.

Advertisements
Maximize Flexible Space Revenue

“We don’t want to just provide office space, we want to give customers more possibilities,” UrWork said [Bloomberg]. “Connecting to the world from a desk, building from a massive membership network — that’s what we mean by ‘commune’.”

Differentiation is essential in a growing and competitive market such as flexible space, especially when it comes to a brand’s most vital asset — its name. As the global flexible workspace market grows and competition intensifies, legal intervention between brands could become common practice — particularly as the industry continues to attract greater levels of investment and new, funded market entrants.

Advertisements
Subscribe to the Future of Work Newsletter
Tags: Coworking
Share6Tweet4Share1
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

Other Stories Recommended For You

Vacant Offices Get New Life As Cities Bet Big On Coliving
CRE

Vacant Offices Get New Life As Cities Bet Big On Coliving

byEmma Ascott
9 hours ago

Coliving rises as cities repurpose empty offices to meet housing demand and cut conversion costs.

Read more
U.K. And Ireland Reach 4,000 Coworking Spaces

U.K. And Ireland Reach 4,000 Coworking Spaces

17 hours ago
Berlin Unveils First Coworking Hub Built For The Gaming Industry

Berlin Unveils First Coworking Hub Built For The Gaming Industry

17 hours ago
U.K. Flexible Office Space Supply Up 32% In Q1

U.K. Flexible Office Space Supply Up 32% In Q1

3 days ago
Advertisements
Nexudus - Tech Stack Lovers
Advertisements
Drive Virtual Office Revenue

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00