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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

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    Designing A Better Future For The Workplace

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    How Healthy Is Your Building?

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

  • Workforce

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    The Reality of Remote Work and Wellness

    The Reality of Remote Work and Wellness

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Strategies For Success In Senior HR Roles In The Future Of Work

    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    The Warehouse_ Where Coworking Meets Inspiration In The Heart Of New Orleans

    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

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  • Marketing
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    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

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    5 Pros Share How To Use Instagram To Grow Your Coworking Business

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  • CRE
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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

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    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Why WeWork’s Refugee Program Works

byCecilia Amador de San José
June 27, 2018
in Business
Reading Time: 3 mins read
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WeWork’s Refugee Program

WeWork has launched a program to work with refugees and veterans

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  • Last week WeWork announced plans to train and hire 1,500 refugees over the next five years
  • So far, WeWork has hired 150 refugees across 10 countries
  • In an interview with Allwork.Space, PR expert Eric Yaverbaum, explains why WeWork’s refugee program is a “phenomenal PR maneuver”

Last year (2017) WeWork and the International Rescue Committee “started a pilot program to employ recently resettled refugees displaced by war, political unrest, or natural disasters.” Back then, more than 50 people were hired in New York, Chicago, and Boston.

Last week in the context of World Refugee Week, “WeWork announced the expansion of the initiative to the UK, Brazil, and Colombia through direct hiring, new partnerships, and connecting refugees with job opportunities both within and outside of our community.”

The expansion of the initiative is a consequence of the success of the pilot program, which saw a retention rate of over 80%. The WeWork Refugee initiative is a “commitment to hire 1,500 refugees over the next five years.”

Today the coworking giant has hired over 150 refugees across 10 cities. To help them integrate into the community, WeWork is offering monthly events, mentorships, training, and growth opportunities.

Related articles:

  • Refugee Support Group, RiF, Finds Coworking Home In Alley New York
  • Coworking Community Working To Create Solutions For Refugee Crisis
  • All Good Work Finds A Manhattan Home For Co-Living Nonprofit, BASE

Additionally the company also reported having started “several pilots, including one to use its space for partners to teach language skills, as well as another to help entry-level staffers hone their skills in coding and technology,” to aid with the process of assimilation and building a new life.

In the past, companies like Starbucks and Chobani have tried similar programs, but have faced backlash from the public.

To understand why the initiative is working for WeWork and why the response they’ve experienced is so different than those by other companies, Allwork.Space spoke with Eric Yaverbaum, a 35-year public relations and marketing veteran and CEO of Ericho Communications.

In an interview with the Washington Post, CEO of WeWork Adam Neumann said that “the move is not a political statement.” However, Yaverbaum believes it is — even if unconsciously.

“Everything in this country seems to be a political statement. Anybody that does anything that is remotely connected to politics risks adversity. Even if WeWork claims it’s not one, professionally speaking I think what they are doing is a phenomenal maneuver.

“They got out in front of the story, and that is textbook good PR.”

WeWork’s Plan is Close to Perfect

Asked why he believes WeWork hasn’t faced any harsh backlash from the public, Yaverbaum states that it’s because WeWork is also hiring 1,500 veterans.

“When you are hiring 1,500 refugees and 1,500 veterans, it balances the kind of reactionary objections that have in the past played out when other companies made similar announcements.

“Because of the way WeWork has positioned refugees and veterans, they get to make a political statement while maintaining a position of neutrality.”

“There are always two audiences in the world of PR. The internal audience and the external one.”

WeWork’s internal audience in fine-tuned into this type of initiative; they are about community, collaboration, and support. “It was only natural for them to be supportive of the initiative.”

As for the external audience, “maybe they haven’t even heard of WeWork or maybe they have but had no idea what WeWork does; now they do and the only association they will have is a positive one.

WeWork achieved the Holy Grail of great communications, which is a big chance for them to attract new business from this,” while demonstrating their commitment to their internal and external community.

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Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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