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  • Work-life
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  • Tech
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    What Every Business Needs to Know About Managed Development Services

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    Paving the Way for the Future of the Workplace With the Metaverse

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    What You Need To Know About Web3 And Finding Great Developers

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    The Price Of Remote Work? Your Privacy

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    3 Steps To Build A Three-Dimensional Hybrid Workplace

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    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
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    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

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    Redefining “Amenity” in the Workplace

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    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

  • Workforce
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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

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    We Told You So

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

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    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

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    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

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    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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  • All Topics
    • Business
    • Biophilic Design
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    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
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    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Human Connection As Part Of The Hybrid Experience

    Human Connection As Part Of The Hybrid Experience

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

  • Workforce
    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
    Can Female-Centric Coworking Spaces Work?

    Can Female-Centric Coworking Spaces Work?

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Workbar’s CEO Sarah Travers Talks National Expansion And The Suburban Market Gap

byCecilia Amador de San José
August 6, 2018
in Business
Reading Time: 4 mins read
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WORKBAR

New Workbar CEO, Sarah Travers, reveals her plans for the growing coworking brand.

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  • New Workbar CEO, Sarah Travers, is wasting no time growing the coworking brand and expanding its footprint
  • Travers plans to launch more locations in Boston next year before taking Workbar outside Massachusetts for the first time
  • Travers is also focusing on suburban markets, which she feels is currently under-supplied and “a very big hole in the industry”

Boston-based flexible workspace operator, Workbar, recently announced the upcoming opening of its 9th Massachusetts location in Burlington. Founded in 2009, Workbar has dedicated itself to catering exclusively to the Massachusetts market. Four months ago, founder Bill Jacobson stepped down as CEO and Sarah Travers, industry veteran and former Regus manger, stepped into the role.

Allwork.Space spoke with Travers to learn more about the upcoming Burlington location, what her plans are for the coworking brand, and why the company has so far focused on one market.

Allwork.Space: You recently stepped into the role of CEO at Workbar. Can you tell us about the transition and what you’ll be focusing on?

Sarah Travers:  I joined the Workbar team back in November of last year as Head of Business Development. Late January of this year I became General Manager and shortly after, in April, I was named CEO.

My focus for Workbar will be to continue to expand our footprint in Boston, as well as to expand geographically into the national arena. Before we move into other markets, I want to focus on growing our existing locations and adding three or four more Boston locations in 2019. Once we have Boston healthy, we will tackle our expansion beyond Boston.

Allwork.Space: The majority of large operators are focusing on entering new markets. Why has Workbar opted to focus solely on Boston?

Workbar is Boston’s original coworking space. Our locations are very popular and really full; we even have a waitlist in some of them. We want to truly perfect our geographic density in Boston before going to a new market. Once we have perfected our model, we won’t be entering a new market with one location, we will infiltrate with 5 or more Workbar locations. We want to have a dense amount of workspace locations in a new market from day one.

Allwork.Space: Sounds like we’ll see a lot of Workbar in the near future. Tell us a bit about the new Burlington location.

I believe we are the first coworking space in the area. Although Burlington is known for being highly industrial, it’s really close to residential areas and it’s an untapped market.

We’re taking up two floors of a building and what’s exciting about this new location is that it’ll be our largests location to date with about 20,000 square feet of space; almost double the size of our Back Bay location. We’ll have large event space that we will rent out to members and non-members, and although we won’t go through the WELL Certification process as we did with Back Bay, the center will incorporate the same WELL elements as Back Bay.

One unique aspect of the Burlington location compared to other Workbar locations is that this will be the first center to offer enterprise suites for larger teams.

Allwork.Space: Why offer this workspace option now?

We didn’t have the footprint to do it before. But we knew that going forward with our locations, this was something that we wanted to offer. It’s based mostly off of a growing need from our existing members who have asked for more space and we have unfortunately not been able to provide it. We want to to able to accommodate our members’ growth, and the Burlington location — being so big in size — allowed for it.

Allwork.Space: Other than focusing on Boston, Workbar has also been looking at tapping into suburban markets. What’s behind this decision and where do you see suburban markets moving forward?

Yes, this is one of the factors that differentiates us from our competitors. We don’t just focus on opening locations in the downtown area. Workbar’s goal has always been to provide a place for people to work 20 minutes or less away from where they live.

We see a very big hole in the industry where we are not providing enough solutions in the suburban market. Which is surprising, given that the way people work today, they don’t want to go downtown, they want more flexibility and proximity. This is one of the reasons why we chose Burlington, though it’s an industrial area, it’s 20 minutes away from residential areas.  

To a certain extent, suburban markets are the future. People don’t want to sit in their car or in a train. We need to start thinking about creating solutions for people who don’t wish to commute.

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Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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