Officebroker.com is rebranding as Officio to move away from the broker model and aid clients in finding long-term solutions, rather than completing short-term goals.
WeWork attempts to challenge Starbucks
Starbucks stores were once the hub for entrepreneurs and startups to work out. Now, with the gig economy on rise, WeWork is attempting to challenge Starbucks with its new pay-as-you-go feature.
WeWork Go will offer free beverages while charging for space that includes common areas and WiFi in China. Starbucks is already being challenged by Luckin Coffee, a Chinese startup that claims to be larger than the coffee retailer.
WeWork Go uses the WeChat mini program, a sub-application within the WeChat ecosystem that is also China’s largest social network.
The app monitors traffic flow to ensure there is not congestion in the space and gives users real-time updates on office occupancy.
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WeWork Go essentially gives users a taste of what a full WeWork membership could look like.
“If you started as a WeWork Go member, and if you use our service quite a lot, you will realize it’s much more economical to purchase monthly subscriptions,” said Dominic Penaloza, WeWork China Head of Innovation & Technology. “WeWork Go enables WeWork to reach an entirely new market segment.”
With bigger enterprises entering in the shared space market, companies are beginning to perfect their model in order to succeed in the industry.
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JLL research revealed that Dallas-Fort Worth is ranked 12th out of the country’s top 15 coworking and flexible space markets, taking up 3 million square feet of space.
Office provider LABS has launched its 96,100 square foot flagship property LABS House in Bloomsbury, London that features coworking, offices, and full-service dining.
Cool office interiors are ideal at first glance, but looking into a company’s principles, such as gender equality and flexibility, will be the factors that retain talent.
Colliers International revealed the success of the office market last year due to high demand for coworking and tech firms, but predictions for 2019 are uncertain.
Shared office space providers as tenants have become the norm for many landlords and building owners, and now many REITs have adopted coworking as it continues to expand.
Brookfield Properties has teamed up with Convene to spruce up the 73,000 square foot Brookfield Place into a full-service events venue that accommodates up to 500 people.
Many coworking operators pride themselves on massive, rampant expansion, but some industry experts believe this growth could lead to failure and consolidation in 2019.