Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Workplace culture is largely recognized as one of the most essential sources for competitive advantage. Many leaders believe lacking culture will greatly hurt businesses.
Culture is clearly important, but coworking company WeWork has successfully turned culture into a commodity.
While WeWork’s amenities could be found at many coffee shops or libraries, people continue to pay membership fees thanks to the sense of community it offers.
Some companies describe their amenities as “culture,” but it is the experiences and social connections that make them distinguishable.
Becoming a culture-oriented workspace involves offering members experiences that unite workers.
Now, employees expect much more from their employers as many see work as their greatest source of connection to others.
A few examples that can cultivate culture and build relationships within the workplace are employee resource groups, shared development opportunities and networking events.
