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  • Work-life
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  • Design
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    How to Design for Behavior To Create a New In-Person Working Environment

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    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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  • Workforce

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    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
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    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    All Good Work Partners with JLL To Support Nonprofit Organizations

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  • CRE
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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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  • All Topics
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    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
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  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

    How Healthy Is Your Building?

    How Healthy Is Your Building?

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

  • Workforce

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    The Reality of Remote Work and Wellness

    The Reality of Remote Work and Wellness

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Strategies For Success In Senior HR Roles In The Future Of Work

    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    The Warehouse_ Where Coworking Meets Inspiration In The Heart Of New Orleans

    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

    The U.S. Government Keeps Playing Coy With Coworking

    The U.S. Government Keeps Playing Coy With Coworking

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

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    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

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    6 Free, High-Quality Photo Sites To Level Up Your Marketing

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    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

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    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

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    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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From College Dorm To Global Co-Living Enterprise: rent24’s Story

byJo Meunier
March 27, 2019
in Business
Reading Time: 4 mins read
A A
Articles

rent24 is in the process of becoming a full-service co-living provider, starting with a 6-floor coworking and co-living campus in Hamburg

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  • Four years after its inception, German coworking and co-living provider rent24 now operates 55 locations worldwide.
  • rent24 aims to become a full-service co-living provider by combining workspace with living concepts, including fitness studios and dining amenities.
  • Co-living spaces are rapidly growing in popularity, and rent24 is in the process of opening a six storey coworking and co-living campus in Hamburg.

Last year, German coworking and co-living provider, rent24, made waves in the flexible workspace industry by announcing ambitious plans to rapidly expand its European coworking footprint.

At the time, rent24 had 45 locations, and had just made its UK debut by taking a majority stake in London-based coworking provider, The Brew. This acquisition was set to be the starting point for rent24’s plans to open a further 45 coworking spaces in the UK and Ireland over the next three years.

The brand also stated plans to expand internationally too, with ambitions to open more than 185 active locations worldwide by 2020, making it one of the largest international communities of businesses and freelancers.

Six months on, how are rent24’s plans progressing?

Today rent24 operates 55 locations worldwide, across Germany, UK, Serbia, Netherlands, Ukraine, Croatia, Russia, Israel and the US. Founded just 4 years ago, rent24 has amassed a considerable amount of space for its coworking and co-living concept, a feat that began in 2015 with CEO and founder Robert Bukvic.

A former professional basketball player and a serial entrepreneur, Bukvic set out “to take coworking to a new level” by combining coworking’s trademark brand of community with the atmosphere of “a warm living room”, which eventually led to rent24’s coworking and co-living model.

“In the three years since its existence, rent24 has expanded the concepts of coworking and co-living by combining work, leisure and entertainment,” says Bukvic, whose first experience of co-living came from the humble college dorm, while attending Daytona State College in the US.

This was essentially the precursor for rent24, an idea which Bukvic began developing many years later, after his return to Berlin.

First though, Bukvic focused on the coworking side of the business.

While running two businesses in Berlin, miet24.de and GetDeal GmbH, Bukvic rented their free office space to other freelancers and project teams to create additional value. It wasn’t long before Bukvic recognized the synergies that it created within the space. It was after Bukvic agreed to rent a large office space that he decided to focus entirely on coworking, and founded rent24 in 2015.

As for the co-living side, rent24 aims to become a full-service provider by combining workspace with living concepts, including fitness studios and dining amenities.

“Nevertheless, not all locations are suitable for both coworking and coliving,” says Bukvic. “Our team assesses potential locations carefully according to previously defined criteria. We are currently planning and operating six co-living locations, and more are on the way.”

The huge growth and proliferation of coworking is well documented. But what of co-living?

US-based residential architect firm KTGY claims that co-living housing models “are rapidly growing in popularity” in response to increasing demand for more affordable living spaces, particularly as the amount of affordable housing needed “cannot be built fast enough”.

This is a key driver but for Bukvic, it’s also about the rise of digitization — although not in the way you might think.

Over-reliance and usage of digital media is actually “increasing the need to connect offline”, suggesting that co-living spaces can fulfil many of the most important attributes that have emerged from the coworking revolution: social, community-focused environments that help people create meaningful relationships and beat loneliness and isolation.

Of course, shared college-style living arrangements aren’t to everyone’s liking. But this model certainly has its fans, as Bukvic is discovering.

“We are observing a high demand for our co-living products, with high occupancy rates. We believe that the global co-living market will continue to grow and, as a company, we will continue with the expansion of our coliving locations throughout 2019 and beyond.”

Currently, rent24 is in the process of opening a six storey coworking and co-living campus in Hamburg, which is set to become one of the largest of its kind in Germany.

It’s a pretty impressive feat for such a young company. Part of the reason for its success is that rent24 doesn’t act alone, and seeks partnerships to enable the brand to cross into new sectors.

rent24 has clocked up 500 strategic partner brands, such as insurance company Allianz, which partnered with rent24 to open The Cube, its first “InsurTech Hub” in Berlin.

Of course, local partnerships — such as rent24’s linkup with The Brew in London — also help the brand to cross borders and expand into new locations and different cultures.

“Partnering with existing operators has provided us with valuable local expertise, and we want to continue growing together.”

Looking ahead, rent24 has no plans to slow down, and expects to announce more new locations soon.

“We wish to strengthen our presence in the US and add new continents to our portfolio,” added Bukvic. “We look forward to consolidating our position by adding to our existing locations as well as expanding to new regions.”

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Tags: ColivingCoworking
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

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