The We Company has enlisted former Waze and Google executive Di-Ann Eisnor and her team of professionals from multiple sectors to run its new “future cities” initiative that aim to address worldwide problems.
Through its multiple arms, such as WeWork, Rise by We, and WeLive, the company certainly has the resources to launch a smart cities program. WeWork particularly has copious amounts of data that tracks how businesses are created and how they consume energy.
“WeWork has created the physical-world equivalent of a digital platform,” said Arun Sundararajan, a professor at New York University’s Stern School of Business. “Its global constellation of companies and entrepreneurs allows members to tap into and realize value from these economic spillovers, within their local communities and across cities.”
Taking all of these branches, Eisnor and her team will attempt to tie all the data sources together in order to create these smart cities.
So far, aside from The We Company’s many sectors, it has been acquiring numerous companies such as workplace analytics company Teem and Euclid, a startup that tracks people’s movements through a physical space using WiFi.
All of this makes it easier to imagine a world where WeCities exist within metropolitans, but there will inevitably be many obstacles the company must jump through in order to successfully carry out such a grand idea.