• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
  • Verified Remote Jobs
Saturday, April 1, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    While physical office spaces are increasingly including things like phone booths, collaboration spaces or meditation rooms, the metaverse can take this kind of choose-your-own-adventure workplace to a whole new level.

    Commuting to the Metaverse: 3 Considerations for Designing a Virtual Office

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

  • Workforce
    Worker Power and the Return to Office Battle

    Worker Power and the Return to Office Battle

    4 Ways To Financially Support Your Employees (Other Than Raises)

    4 Ways To Financially Support Your Employees (Other Than Raises)

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

  • Coworking
    Empower Collaboration: Effectively Decentralize Your Coworking Center In 6 Simple Steps

    Empower Collaboration: Effectively Decentralize Your Coworking Center In 6 Simple Steps

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    While physical office spaces are increasingly including things like phone booths, collaboration spaces or meditation rooms, the metaverse can take this kind of choose-your-own-adventure workplace to a whole new level.

    Commuting to the Metaverse: 3 Considerations for Designing a Virtual Office

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    Living Buildings Are On The Way — The Future Office Will Breathe, Digest And Grow

    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

  • Workforce
    Worker Power and the Return to Office Battle

    Worker Power and the Return to Office Battle

    4 Ways To Financially Support Your Employees (Other Than Raises)

    4 Ways To Financially Support Your Employees (Other Than Raises)

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

  • Coworking
    Empower Collaboration: Effectively Decentralize Your Coworking Center In 6 Simple Steps

    Empower Collaboration: Effectively Decentralize Your Coworking Center In 6 Simple Steps

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Work-life
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • Subscribe
Nexudus Ad
Home Business

The Coworking Passport Raises The Bar For Coworking Alliances: A Conversation With Denver Coworks’ Craig Baute

byCat Johnson
June 4, 2019
in Business
Reading Time: 7 mins read
A A
New QA

Denver Coworks Passport gives potential coworking members an introduction to 17 local workspaces

Share on FacebookShare on TwitterShare to Network
OfficerRnD_ Flex Startup Program_Illustration_Leaderboard_AllWork_728x90
  • Coworking alliances can help raise awareness of the industry and they serve to direct people to the best space for them.
  • Denver Coworks is a coworking alliance in Denver that recently launched its Coworking Passport.
  • Allwork.Space spoke with Craig Baute, founder of Denver Coworks about how the passport can help operators showcase their culture and vibe of the space.

Coworking alliances reflect the core values of coworking (community, openness, collaboration, accessibility, sustainability) and have been around since the early days of the coworking movement.

One of the benefits of alliances is that member spaces can do group marketing campaigns to raise the awareness of coworking, in general, in a region. It’s not unusual for alliances to do group advertising, group marketing campaigns and group PR and outreach.

Alliances also serve to direct people to the best space for them. Every coworking space is different and not every space is a good fit for every potential member. Since the early days of coworking, alliances have run programs that encourage potential members to visit a number of other spaces before choosing one that suits them.

Advertise on Allwork.Space 2023

Denver Coworks, a coworking alliance in Denver, Colorado, recently raised the bar on this strategy with its Coworking Passport. An introduction to 17 local workspaces, the Passport is an elegantly designed keepsake with an off-the-charts wow factor.

Once people visit at least five spaces listed in the Passport, they get a $50 discount at their favorite one. The idea behind the Passport is to go beyond space amenities and talk about the culture, the vibe and the key things space operators want potential members to know about their space.

Allwork.Space spoke with Craig Baute, founder of Denver Coworks and local coworking space Creative Density. We talked about the inspiration for the Passport, the larger vision for coworking alliances, and how space operators can help bring the Passport to their town.

Allwork.Space: I saw the Denver Coworks Passport for the first time at GCUC in April and was absolutely blown away. It is gorgeous. What was the inspiration for the Passport?

Craig Baute: With Denver Coworks, once a year we’re trying to do bigger experiments in the coworking industry so we can promote and help build the coworking movement. We do things that get people’s attention and support all the spaces equally.

For the Passport, we wanted to provide a physical booklet. Spaces provide free day passes, but we wanted to give them a new avenue to reach people. Furniture, one of the member spaces, is a design and print shop. They had the tools and resources to create the Passport for us.

We wanted to create something that people would be proud to hold and carry around—we wanted the Passport to be a conversation starter and something people could share with friends.

Allwork.Space: Will you tell me more about Denver Coworks? Did the Passport project motivate people to get involved with the alliance?

Denver Coworks has been around since 2012. The Passport did motivate a lot of new people to join, which has been a nice side benefit. Because there’s a physical element, it makes people jealous. There’s a premium aspect with something tangible. Spaces that weren’t coming to meetings, and are not part of the community, now they’re not part of the book.

I had someone email me thinking they were part of Denver Coworks and wondering why they weren’t in the book. But, they hadn’t been to a meeting in two years. Making it to 50 percent of the meetings is a requirement of Denver Coworks. They just want to be part of the book, but this is something for people who contribute to the community.




Advertisement

Allwork.Space: Right, coworking alliances are communities of people with a shared purpose. What’s your vision for Denver Coworks?

A lot of people view an alliance as a listing service, and they want to join for that. By creating the Passport, it shows people what their dues are going to. It’s something physical and proof-of-concept that we’re doing more than just chit-chatting.

Some people who come in are tired of the hippie-dippie, let’s talk and be collaborative, stuff. They want to know what the results are. This speaks to the people who want to see results.

The larger vision for Denver Coworks is to promote the whole coworking movement and help people find the right space. It also exists to help us run our businesses better. Most of the spaces are small businesses.

We’re just here to support each other. We have a very active Slack group; we help each other; we know when spaces have an office available; we let other members know what people say about their space. For example, we’ll let a member know that someone left their space because they said their printer sucks.

We also let each other know when we’re expanding. If more than one space is thinking about a neighborhood, we don’t want to kill each other. That’s happened several times. It happened to me. I was looking at a space about a quarter mile from where someone else had just signed a lease. I didn’t need to move there and it helped to know they were expanding there.

Allwork.Space; The market in a new neighborhood could potentially sustain one space, but maybe not two.

Exactly. Especially if it’s two of us that have a very similar vibe.

Allwork.Space: Who do you see using the Passport?

We thought it would be freelancers and remote workers, and that is who’s picking it up. But, within the first two days, we had someone sign up for an office in a space they discovered in the Passport. That’s happened twice. People are just office shopping and they view the Passport as a curated list. They didn’t even know about the spaces because they’re not on the first page of Google.

The Passport launched just over a month ago and we’ve had eight people turn into hot desking members. That’s tens of thousands of dollars that’s going into coworking spaces within the first month of the passport being launched.

Allwork.Space: Are the member spaces happy with how the Passport turned out?

People are proud of it. They’re sharing it on social media and they’re talking about it. They’re also seeing results.

The Passport is broken up by neighborhood, so there’s not really a favoritism going on. It’s alphabetical by neighborhood. We wanted to make sure we weren’t playing favorites.

Everyone feels part of the larger community and people view this as a true collaborative effort. From how we’re distributing it and promoting it, to how it’s laid out and the fact that people aren’t included if they’re not participating, it makes people feel special. This is why we do Denver Coworks, this is why we come to meetings.

Allwork.Space: How is the Passport distributed?

Five coworking spaces volunteered to be pick-up points, distributed geographically. People can select a point on the website.

Allwork.Space: Is the Passport going to be an annual project?

Yes, and we want to bring the Passport to several other cities. We already have two sponsors on-board. We need a total of eight sponsors to take us to the first three cities. We want to test it in three more cities, then go to 10. The Passports are beautiful because they’re also expensive.

Allwork.Space: How do you see the Passport benefitting the larger coworking movement?

It’s mostly independent spaces that are part of this. The cost per click in Denver right now is $23 for everything coworking related. It can cost over $1,000 to get a member at those rates, so we stopped advertising—advertising only goes to offices.

That is a long-term trend that hollows out the soul of the shared, communal aspect of coworking. It’s not something that’s obvious—it happens slowly over time. When people visit spaces and they’re 80 percent offices, there’s a perception difference and people may leave because they feel like they’re not a good fit.

If coworking is marketed as a good place for remote workers, then why does it seem like so much attention is going to offices? This helps us go after the individual, while avoiding the high cost per click. We needed a new strategy.

Allwork.Space: What advice can you offer other space operators and coworking alliances thinking of doing something like this?

The best advice I always give is to charge for alliance membership so you can do big, bold experiments. We’re thousands of dollars in on this Passport and it shows a joint commitment to the cause.

It does take a lot of selfless, unpaid hours on a leader’s part. I’m very proud of Denver Coworks and people are very proud to be a part of it. And it does take a leader. It has to be a long-term play. It’s something that will benefit the industry, but maybe not me right now.

You should also meet more than people want. We used to meet quarterly but we meet every month now and that’s really strengthened the group. Now people see each other much more often and the communication is flowing.

Allwork.Space: How can operators bring the Passport to their community?

There’s a link on Denver Coworks for city Passports and they just sign up. Once we get 10 spaces from each city, they’ll be on top of the list.

We have way more than just the Passport. We have t-shirts and we have marketing material. This could be a catalyst to start an alliance—this could be a catalyst to bring people together.

Another benefit is that you can get local papers to write about the passport because it doesn’t just promote one space.

Allwork.Space: I was thinking this was for existing alliances, but this could be the project that launches an alliance.

The Passport fills that selfish need people have of why they should participate and why they should talk to their competitors. But, if they all work together, they can bring the Passport to their city and start having conversations about working together.

flexjobs promo
Tags: Coworking
Cat Johnson

Cat Johnson

Cat Johnson is a content strategist and creator focused on coworking and the shared workspace industry. Founder of Coworking Convos and the workspace Marketing Lab, Cat publishes the Coworking Out Loud Newsletter and hosts the Coworking Out Loud Podcast.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
2023 Media Kit Allwork.Space
Grammarly Advertisement
UltraSoft June
OfficerRnD_ Flex Startup Program_Image_Square_AllWork_300Ń…250

Latest News

American Cities Are Seeing Their Populations Increase Again

American Cities Are Seeing Their Populations Increase Again

March 31, 2023
Meta Moves Away From Remote Work

Meta Moves Away From Remote Work

March 31, 2023
H-1B Visa Holders' Spouses Can Work In The US

H-1B Visa Holders’ Spouses Can Work In The US

March 31, 2023
Electronic Arts (EA) cuts 6% of its workforce

Electronic Arts (EA) Cuts 6% Of Its Workforce

March 30, 2023
Spain And The UK Make Pension Decisions

Spain And The UK Make Pension Decisions

March 30, 2023
German employers start arbitration, halting strike

German Employers Start Arbitration, Halting Strike

March 30, 2023
We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00