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    • Home Office
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    • Hybrid Work
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  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

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    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

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    Establish An Effective Hybrid Work Environment In 6 Steps

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    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    Driving Sustainable Change: Advice for Facilities Managers

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    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

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    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    Four Days Is Enough

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    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    Paving the Way for the Future of the Workplace With the Metaverse

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    The Price Of Remote Work? Your Privacy

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    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

  • Workforce

    5 Steps To Master The Hybrid Work Model

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    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

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    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
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    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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  • CRE
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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

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“Don’t be a tenant, be a partner”: Highlights From The GRI Offices 2019 Conference

byJo Meunier
November 27, 2019
in Business
Reading Time: 4 mins read
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The long-term sustainability of flexible workspace operators rests on their ability to share risk and rewards with landlords

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  • The GRI Offices conference took place in November, featuring a series of roundtable discussions. 
  • Key themes that emerged during one discussion included the impact of WeWork’s fallout, the long-term sustainability of the industry, and what happens if the market crashes?
  • Experts believe that there remains a strong — and growing — opportunity for coworking operators and landlords to work together.

In November, Allwork.Space attended the GRI Offices 2019 conference to discover the latest ideas and perceptions surrounding flexible workspace, commercial real estate, and the future of work.

The format featured a series of roundtable discussions, which allowed participants to dive deep into specific topics and share market experiences. Among the discussions that took place, participants focused on landlord-operator partnerships, financial sustainability, and management strategies.

One discussion titled ‘From coworking hype to creating sustainable and transparent partnerships’ revealed a number of interesting points regarding the future of our industry. So what do GRI members think of the “coworking hype”?

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The discussion frequently came back to these key themes:

  • Will flexible space survive a market crash test?
  • How will the WeWork fallout impact the industry?
  • Is the industry sustainable?

Among the flexible space operators in attendance, it’s clear that many believe there is a need for sustainability and profitability among space operators.

Most speakers represented larger organizations with multiple locations, who stressed the need for independent spaces to consider their long-term future and look into growth opportunities, such as a landlord partnership.

That said, one large operator noted that while it has been “relatively easy” to access finance over the past 3 – 4 years — thanks partly to greater awareness of flexible space — we are now moving out of this phase.

The consensus is that “a shakeup” is on the way, with exits and consolidations expected.

“Now is the time for transparency to reassure landlords.” Demand is there, supply is growing, but operators and landlords need each other — and it’s important to build strong partnerships with landlords and reassure them that your flexible space offering is strong enough to generate revenue and withstand an economic downturn.

Landlords know they need the expertise of operators to successfully run a coworking space. Some are doing it themselves, but generally, landlords recognise that coworking is a full service provider, and it’s not easy for landlords to enter this market.

One panel member went so far as to say that being both a landlord and a coworking operator is a “schizophrenic” approach; coworking is not real estate, it is not tech. It is space-as-a-service, and it’s unviable for landlords to run a flexible space offering in the same way as they manage their building. Therefore, there remains a strong — and growing — opportunity for coworking operators and landlords to work together.

However, on the flip side, there was a strong suggestion from the panel that landlords are increasingly resisting the opportunity to lease space to coworking operators.

“Landlords with a strong location won’t give up their space to a young coworking operator,” said one panel member, who runs a large European coworking brand. This is because landlords increasingly want reassurance from their lessees — and unproven coworking brands will be passed over in favour of those with greater experience and proof of revenue, or of course, to a single corporate tenant.

This led to a wider discussion about joint ventures with landlords. How is it done? Which is the most successful approach?


Suggested Reading: “The Top 5 Ways CRE Is Crossing into the Coworking Industry”


One member, who operates a global flexible workspace company with multiple brands, claims that there is “varying appetite among landlords”, some of whom want fixed profitability, while others want to diversify and experiment with joint ventures and profit-sharing models.

“Don’t be a tenant, be a partner. Share risk, share reward — that’s the heart of sustainability.”

Ultimately, while numerous questions remained over the viability of coworking spaces — particularly those at the smaller end of the spectrum — the panel agreed that people want the flexible space product. So one way or another, risky or not, our industry continues to sit at the forefront of a huge opportunity to fulfil this demand.

Due to the private nature of the discussions, Allwork.Space is not permitted to reveal the identities of panel participants.

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Tags: CoworkingCRE
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

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