Coworking spaces have embedded their way into the mainstream of commercial real estate and workforce culture. Thanks to their flexible nature, coworking spaces are in high demand from professionals and are continuing to evolve and mature.
One of the biggest trends that is hitting the coworking industry is the pivot towards catering to large corporate customers, rather than its original clientele of freelancers and startups. Big companies have realized the benefits of coworking spaces, such as cost effectiveness and a boost in productivity.
Furthermore, many coworking startups are putting more emphasis on digital marketing campaigns in order to showcase what sets themselves apart from the continuously growing competition.
The coworking sector is also becoming heavily focused on the design aspects of their locations. This means offer the proper architectural principles and wellness amenities that can help boost productivity and creativity.
“We customise the design and experience of our workspaces for our members,” said Karan Virwani, CWeO at WeWork India. “The moment a property is in our possession, the design team begins in-depth research to gather more information about the location to know it better.”
Moving forward, several coworking spaces are also making sure to become more inclusive in their offerings. For example, WSquare offers nurseries for working mothers.
Now, as competition continues to increase in Tier 1 cities, many operators are shifting their sites towards Tier 2 and 3 cities. Several companies are setting up shop in these smaller cities in order to expand into untapped markets.