According to Michael Beckerman, CEO of CREtech, coworking spaces are no longer reserved for startups and entrepreneurs. Now, corporate America is reaping the benefits of these flexible, cost-effective workspaces.
Many of these companies are leasing up space either in their headquartered market or elsewhere to better accommodate their growing remote and mobile workers.
Some are even opening their own spaces to utilize underused space. Furthermore, leasees are not seen as just tenants, but as customers who expect an immersive experience from their workspace.
“Everybody is either spinning up their own brands, buying a company, spinning out their own brand or partnering with any operator that’s not named WeWork,” said Zach Aarons, partner at proptech venture capital fund MetaProp.