Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

    How Healthy Is Your Building?

    How Healthy Is Your Building?

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

  • Workforce

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    The Reality of Remote Work and Wellness

    The Reality of Remote Work and Wellness

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Strategies For Success In Senior HR Roles In The Future Of Work

    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    The Warehouse_ Where Coworking Meets Inspiration In The Heart Of New Orleans

    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

    The U.S. Government Keeps Playing Coy With Coworking

    The U.S. Government Keeps Playing Coy With Coworking

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • More
    • Marketplace
    • Submit to Allwork.Space
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

    How Healthy Is Your Building?

    How Healthy Is Your Building?

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

    Goodbye Burnout, Hello Balance: The Power of Meditation Spaces in Modern Workplaces

  • Workforce

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    Side Hustles or Survival Jobs? Overemployment Spikes Among Remote Workers

    The Reality of Remote Work and Wellness

    The Reality of Remote Work and Wellness

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Unlock the Power of Employee Resource Groups: How To Avoid Common Pitfalls And Create A Group That Drives Change

    Strategies For Success In Senior HR Roles In The Future Of Work

    Strategies For Success In Senior HR Roles In The Future Of Work

  • Coworking
    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    The Warehouse_ Where Coworking Meets Inspiration In The Heart Of New Orleans

    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

    The U.S. Government Keeps Playing Coy With Coworking

    The U.S. Government Keeps Playing Coy With Coworking

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • More
    • Marketplace
    • Submit to Allwork.Space
No Result
View All Result
Allwork.Space
Subscribe
Home Business

3 Strategies To Target Growth In Your Flexible Workspace This Year

byJo Meunier
February 4, 2020
in Business
Reading Time: 7 mins read
A A
Grow Flexible Workspace

If you want to grow your flexible workspace brand this year and beyond, you need to work on nurturing a great relationship with your landlord(s).

Share on FacebookShare on TwitterShare to Network
Instant Grammar Checker - Correct all grammar errors and enhance your writing.
  • essensys’ latest webinar brought together four industry experts to explain the key factors to focus on when building and growing a flexible workspace business. 
  • Panelists included Christine Andrews, Giovanni Palavinci, William Edmundson, and Liz Elam. 
  • During the webinar, the panellists identified 3 priorities for growth: workspace culture, landlord relationships, and overcoming negative publicity.

It’s a new year and a new decade, which for some, signals an opportunity for change. If you’re going for growth in 2020 but you’re not sure where to start, why not crowdsource expert advice from your industry peers?

Better still, pop your headphones on and let the experts come straight to you.

In their latest webinar, essensys brought together four industry experts to explain the key factors to focus on when building and growing a flexible workspace business.

Fiverr Freelancing

Panellists included:

  • Christine Andrews – DECO Group
  • Giovanni Palavinci – Fronteras Commercial Real Estate
  • William Edmundson – Office Evolution
  • Liz Elam – GCUC

During the webinar, the panellists were invited to discuss how operators can accelerate growth in a competitive market. We know that the coworking and flexible workspace market is still growing; Instant Offices found that supply in the US has increased by 10% year-on-year, with flexible locations growing 50% in size in the last 12 months.

Further growth is expected as the market continues to diversify. So how can operators differentiate in competitive markets? What are the top priorities?

3 Priorities to Grow a Flexible Workspace

Much of the discussion was dedicated to three key priorities:

  • Workspace culture
  • Landlord relationships
  • Overcoming negative publicity (a.k.a. the WeWork effect)

Let’s dive in.

1. Culture.

“Your culture shouldn’t be phrases on your website,” said William Edmundson from Office Evolution. “We chose a Hawaiian word, Ohana, which means family or tribe. To us it means working together for a common cause, and we share this with our team and members.”

Edmundson urged operators to build an authentic culture that filters through to their members and helps create a positive, harmonious workplace environment.

Adding to this, Giovanni Palavinci from Fronteras Commercial Real Estate noted that operators must be careful not to lose their ‘why’. Every time you go after new clients, first be clear why you’re targeting them — and only target the ones that compliment your space and your community.

Liz Elam from GCUC concurred: “Know who you are and embrace that.”

She encouraged operators to aim for organic sales; the type of members that come to you because they’ve heard you’re providing a great experience.

On the flipside, she warned against letting a positive culture slide, as this can be just as damaging as having no culture at all.

“There’s no worse greeting than a tired, overworked community manager!”

2. Landlord Relationships.

A good relationship with landlords is vital for future growth.

In recent months, there has been some negative publicity around the flexible space industry following WeWork’s high-profile fall from grace. Therefore a positive and transparent relationship is even more important. But how do you build one?

For Christine Andrews from DECO Group, it starts before you even sign a deal.

“Understand your own tolerance for risk and have those conversations with yourself before negotiations even start,” she said.

The danger is that operators see a space, fall in love with it, and ignore any red flags in their desire to secure the building. It becomes emotional — not logical.

“You need to understand when the deal no longer works for you. Have a line you don’t cross and be prepared to walk away. It’s a huge discipline but remember, there will always be another deal.”

Elam added, “You must make sure the numbers work first, before falling in love with the building.”

For Edmundson, who works with dozens of franchisees and commercial landlords, the key lies in cooperation and being able to work closely together.

“We’re set to open 20-25 more spaces this coming year. It takes the whole ‘Ohana’ to make it work! It doesn’t matter where you are; what matters is finding a cooperative landlord and working out your own successful formula. Stick with it.”

3. Overcoming Negative Publicity (a.k.a. The WeWork Hangover).

What’s the biggest challenge for operators right now?

According to the panel, it’s the WeWork effect.

According to Palavinci, he is frequently asked about WeWork and why they imploded.

“Tell the story of WeWork from your own perspective, but be able to say why you’re different,” he advised.

Edmundson added, “The WeWork hangover is going to be around for a while. Work to differentiate your brand, know and live your culture, and practice it every day.

“Keep true to what you’re doing — sales isn’t just about getting new members, it’s about retaining the ones you already have.”

Andrews concurred: “When DeLorean failed, people didn’t go back to horses and buggies. It’s important for us to remember that we are a baby industry! There is still so much opportunity for growth.

“Sure, one big player has failed. So what? Demand is still massive. For 2020, focus on demand for our industry and the needs of your members. The same holds true for new operators. Focus on what your members need and want, and work to deliver it.

“We have not even come close to maturing our industry. Keep your head down, do the work, keep going. You will succeed.”

Bonus Tips

Below are some additional growth tips that were discussed. Be sure to listen to the webinar recording for the full impact.

  • Tech: DIY or Off-The-Shelf? For new operators who don’t have a large budget, should they invest in technology to help run the space? Or go for a DIY approach? Before deciding on your tech investment, the first step is to clearly identify your business objectives and growth plans. For instance, if your plan is to scale quickly and become a premium workspace provider, then a purpose-built and reliable tech platform can help accelerate growth and deliver on the requirements of your clients. But even for smaller spaces, the manual DIY approach is often time-intensive and laborious. “Struggling with spreadsheets is not an effective use of anyone’s time,” said Andrews. “Make a decision, pick a tech partner, move forwards.”
  • Get Your Act Together: According to Elam, following WeWork’s demise, there is now a huge influx of corporations looking for flexible space — but not enough coworking spaces that are ready to expand to meet that need. “This is a good problem to have!” she said. “Who is ready to scale? It’s a challenge — get your act together! If you want to compete on a national level, start expanding now.”
  • Competitive Markets: According to Edmundson, proximity to other spaces shouldn’t be seen as a problem. “They educate people about what we do. It’s a head start. Use that to your advantage.” Elam added: “When coworking spaces are close together physically, it’s fine — it lets people try different spaces and find the flavor that suits them, like ice cream.”
  • Marketing Must-Dos: Always ask people who come for a tour, ‘How did you find us?’ This will help you to focus more on the marketing efforts that are working, and cut back on the ones that aren’t. Plus, pay attention to your website. “If you have to hunt for the location and phone number, you’ve already failed.” said Elam. “A member’s first experience with your brand is your website. It’s your calling card. You must provide a beautiful experience — on photos, leave one chair empty so they can see how they fit into your space.”

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
Tags: CoworkingCRE
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
Shit sit-stand desk
A world of learning — on sale now. Expand your horizons with online courses starting at $11.99

Latest News

NYC Lays Down The Law On AI's HR Uses

NYC Lays Down The Law On AI’s HR Uses

May 26, 2023
Americans’ Outlook On Retirement Is Bleaker Than Ever

Americans’ Outlook On Retirement Is Bleaker Than Ever

May 26, 2023
VA Commands Workers Back To Office In A Foreboding Sign For Federal Employees

VA Commands Workers Back To Office In A Foreboding Sign For Federal Employees

May 26, 2023
Downtown LA Office Vacancy Hits Record High

Downtown LA Office Vacancy Hits Record High

May 25, 2023
Amazon Secures WeWork Space to Fuel U.K. Expansion

Amazon Secures WeWork Space to Fuel U.K. Expansion

May 25, 2023
WeWork Faces Another Leadership Shake-up as CFO Resigns

WeWork Faces Another Leadership Shake-up as CFO Resigns

May 25, 2023

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Topics
    • Work-life
    • Workforce
    • Design
    • Tech
    • Coworking
    • Business
    • CRE
    • Marketing
  • Experts
    • Podcast
    • Opinions
  • Resources
    • Research + Reports
    • Marketplace
    • Find Office Space
    • Find Remote Jobs
    • Press
  • Events
  • About Us
    • Advertise
    • Submit to Allwork.Space
    • Contact
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00