Just months ago, employees at ad agency Mellor & Smith would get together for a couple of beers at the office every Friday. Now, that ritual has moved to a virtual setting in the wake of the pandemic.
“You can erode that culture if you make snap decisions around Covid,” said Paul Mellor, managing director of Mellor & Smith. “It’s been a really tricky one for us to find the line of where someone’s been furloughed.”
Employers are now facing challenges of maintaining their work culture as workers are forced to work from home. Distance isn’t the only obstacle either — many organizations are struggling financially and are forced to cut costs on amenities to maintain their operations. Some companies have been using gift cards as an incentive to keep up employee morale.
Organizations that deliver food to workplaces, such as Deliveroo for Business, have said that there has been a huge increase in companies offering virtual gift cards.
However, research from Glassdoor found that over half of UK employees working remotely said such office-based perks were low on their priority list and valued wellness benefits instead.
If companies turn to a more hybrid work arrangement in the future, these food delivery companies are hoping for an uptick in regular business.