Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Partnerships between hotels and coworking spaces have become increasingly popular over the past few months, particularly in the wake of the ongoing pandemic.
This trend feels seamless, as hotels have long nurtured an atmosphere of socialization for traveling professionals and locals. Along with already having countless amenities, being in a business center makes adding a coworking workspace a natural extension for hotels.
Hotels already are equipped with kitchen and other leisure amenities, so these hospitality companies could greatly benefit from profit sharing agreements with coworking operators who would be able to manage and operate a fully-equipped workspace within the hotel.
This is ideal for both parties involved, with coworking firms benefiting from being able to take advantage of amenities that are already outfitted in these buildings, such as valet parking, restaurants, fitness facilities and more.
However, there are potential challenges both the hotel and coworking space could face. For instance, both parties want to ensure that they do not interrupt one another’s operations. Additionally, with distancing and cleanliness practices becoming a necessity in today’s society, enforcing these rules can be difficult. If these risks are addressed early on, operations should run smoothly as possible.
