Dallas-based coworking operator Common Desk is continuing on with its pledge to provide hospitable and authentic services for professionals despite the ongoing pandemic.
For now, the company has moved its events online in order to keep entrepreneurs connected and nurture their community for members. Nick Clark, founder of Common Desk, added that by doing this, his staff saw an uptick in morale that has brought them closer together.
“I think the most dangerous thing with COVID as a brand is all it takes is one mistake because we’re dealing with people’s lives when it comes to a pandemic, and very much so we feel responsible for people,” said Clark. “So we took the approach of saying, ‘let’s put safety first and foremost, we will have to close down our spaces. What we can do is provide resources and community for entrepreneurs.”
Clark said that his teams are continuing to have weekly Zoom meetings for business-related discussions, as well as online happy hours to keep workers engaged.
However, like many workers who have recently transitioned to remote positions, employees have expressed issues of overworking, so Clark and his team have been encouraging them to take time off.
“We’ve been keeping a very close pulse in our company’s morale,” said Clark. “We’ve created a survey that goes out to all of our members and it really helps us gauge what leadership is getting something wrong or when we communicate something incorrectly.”