Research from Opinion Matters has found that there is a clear disparity between desk-based and frontline workers when it comes to Digital Employee Experience (DEX).
In fact, one-fifth of HR and International Communications (IC) respondents stated that they have been focusing more on employees in the office, as opposed to the 12% prioritizing deskless workers.
The shift to hybrid working and shift to a remote workforce has been the biggest change caused by the pandemic. With this, 45% of HR and IC professionals expressed that their organizations have a lack of understanding about how to improve employee engagement across all roles.
Additionally 44% have been able to improve and tailor their communications to employees, while 38% stated they have adapted the type of content they use to keep workers engaged.
Even more, employee expectations have greatly evolved in the past year as well, with 30% of respondents stating that there is an increased interest in hearing from senior leadership among the workforce.
“HR/ICs have become crucial to better business outcomes since the pandemic turned employee engagement and experience on its head,” said Nicole Alvino, founder and CSO at SocialChorus. “As businesses continue to develop and shape their DEX in a way that works for their business and employees, the focus must be to ensure that all workers, both desk-based and deskless, are fully communicated with, feel totally connected and, crucially, feel valued by their organisations.”
