CommonGrounds Workplace has announced their sister brand “The Lobby” that will focus on new coworking management.
The Lobby will offer a more standard coworking offering, with CommonGrounds finding current operators in the market and rejuvenating these spaces.
“We also are redefining the relationship between building owners, the operator, and their tenants,” said Jacob Bates, CEO of CommonGrounds. “‘The Lobby’ will operate the office space on behalf of the owner while providing the business community CG’s first-class hospitality.”
The brand was designed by CommonGrounds in-house creative team CommonCreative, which focuses on recreating the hospitality seen in a hotel lobby.
“Hotel lobbies embody the essence of what coworking is all about, and they were the first incubators of that concept,” said Lucas G. Martin, VP of Design for CommonGrounds Workplace/CommonCreative. “You infuse that with the CommonGrounds’ hospitality, and you have the soul of “The Lobby” coworking brand.”
The first “The Lobby” location will open on 1635 Market Street in Philadelphia, which was a former MakeOffice space.