2021 marked the first time millions of people began traveling after over one year of staying indoors. Moving forward, we can expect travel to continue requiring more planning, safety precautions, testing and new policies to make sure everyone involved stays safe.
Although the threat of the Delta variant has put a damper on some plans, digital nomads are still making their presence known and could be the determining factor in supporting hospitality businesses in the future.
So how does the hospitality industry accommodate these traveling professionals’ needs? For starters, companies will need to incorporate new tools to accommodate new-age digital nomads. This means offering WFH-like environments, good Wi-Fi and other amenities that create a fully hospitable experience.
Additionally, many digital nomads have chosen to remain domestic and travel to closer regions, so marketing to these areas will also be essential. For instance, showcasing your hospitality offerings as staycations can help bring in travelers who are looking for places to stay closer to home.
Digital nomads also want more from their lodging. They aren’t just looking for a place to rest their heads — they want unique experiences in that region. Touting access to local attractions such as hiking trails or restaurants is another way hospitality firms can attract digital nomads.