IWG Finds 350% Increase In Franchise Partnerships This Year

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Companies are coming to terms that pre-pandemic normalcy may no longer be attainable as the pandemic continues to alter how we live and work.

That’s why businesses large and small are making the move to hybrid work policies, which typically include a network of corporate headquarters, offices in the suburbs and work-from-home arrangements. 

“Multiple studies have shown that businesses of all sizes are planning for a hybrid future,” said Mark Dixon, CEO of IWG. “In fact, our own research of the FTSE 100 and FTSE 250 has shown that three times the number of listed businesses are looking to use a hybrid model, compared to those looking to carry on in the same way as pre-pandemic.” 

For franchise partners in particular, this presents new opportunities as companies turn to flexible offices to accommodate their new hybrid policies. 

In fact, IWG has found a 350% increase in the amount of flexible offices signed up by franchise partners in 2021 compared to the same time last year.

“With the signing of a growing number of franchise partners, we anticipate continued momentum in the second half of the year,” said Dixon.