• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
Tuesday, August 16, 2022
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    How to Establish Your Remote Startup

    Here’s How to Establish Your Remote Startup

    How To Improve Your Workplace ESG Score

    How To Improve Your Workplace ESG Score

    MySpace Founder Shares His Insights On Social Media In The Future Of Work

    MySpace Founder Shares His Insights On Social Media In The Future Of Work, Plus Elon Musk’s Twitter Acquisition Debacle

    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The-Meeting-Room-Of-The-Future

    The Meeting Room Of The Future

  • Tech
    Lisa Gevelber Founder of Grow With Google1

    Degrees Don’t Equal Dollars: Google Exec Launched Career Certificate Program To Open In-demand, High-paying Career Fields To Everyone

    Lisa Gevelber Founder of Grow With Google1

    Lisa Gevelber Founder of Grow With Google | Transforming The Economy Through Education

    5 Emerging Technology Trends to Power Your Workplace

    5 Emerging Technology Trends to Power Your Workplace

    The Robots Are Coming, Eventually. Will Automation Displace Half The World’s Workforce?

    The Robots Are Coming, Eventually. Will Automation Displace Half The World’s Workforce?

    Is Technology Meeting The Needs Of Today Workers

    Is Technology Meeting The Needs Of Today’s Workers?

    Your Boss Is Watching You. Will Bossware Change How And Where You Work?

    Your Boss Is Watching You. Will Bossware Change How And Where You Work?

    How Chatbots Disrupt the Interview Process

    Here’s How Chatbots Disrupt the Interview Process

    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    High-Quality Photo Sites

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    How Will We View Today’s Transformation Of The Workplace In Twenty Years?

    How Will We View Today’s Transformation Of The Workplace In Twenty Years?

    This Company Is Using YOLO Months To Support Hybrid Work

    The Room Where It Happens Matters: The Best Conference Room Designs To Help Your Hybrid Team Succeed

    An All-Encompassing View Of Workplace Health

    An All-Encompassing View Of Workplace Health

    Stylization The Overlooked Design Strategy That Complements Hybrid Work

    Stylization: The Overlooked Design Strategy That Complements Hybrid Work

    How Designers Can Set The Stage For A Flexible Future

    How Designers Can Set The Stage For A Flexible Future

    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

  • Work-life
    Learn How To Make Your Professional Work Support Your Personal Wellness

    Learn How To Make Your Professional Work Support Your Personal Wellness

    Boost Productivity With These Three Alternative Work Schedules

    Boost Productivity With These Three Alternative Work Schedules

    Charlotte-Lockhart-Thumbnail

    Are Four-day Work Weeks A Crazy Idea? This Nonprofit’s 20% Increase In Productivity is What’s Crazy.

    Powerful Benefits To Inspire You To Wake Up Early For Work

    Powerful Benefits To Inspire You To Wake Up Early For Work

    The Role Of Connectedness In The Future Of Work

    The Role Of Connectedness In The Future Of Work

    Maybe Youre The Problem How Better Leadership Can Lower Employee Stress Levels

    Maybe You’re The Problem: How Better Leadership Can Lower Employee Stress Levels

    Tim Leberecht Headshot

    Win The War For Talent With Beauty, Not Efficiency

    Remote Work Doesnt Always Mean You Can Work From Anywhere

    Remote Work Doesn’t Always Mean You Can Work From Anywhere

    Future of Work Podcast Charlotte Lockhart

    Charlotte Lockhart Of 4 Day Week Global | The Secret To Increasing Productivity By 20%

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    WeWork Stock Is Plummeting Despite Industry Growth

    WeWork’s Stock Is Plummeting Despite Flexible Workspace Industry Growth

    Its International Coworking Day 1

    It’s International Coworking Day — Learn About Its History, Plus Ways To Celebrate

    7 Fun Ways To Celebrate International Coworking Day

    7 Fun Ways To Celebrate International Coworking Day

    Should US Coworking Spaces Worry About Worker Migration

    Should U.S. Coworking Spaces Worry About Worker Migration?

    London’s Flexible Office Market Is Recovering Rubberdesk Report Reveals

    London’s Flexible Office Market Is Recovering, Rubberdesk Report Reveals

    Women Of Color-Focused Coworking Space Creates Vital Vibrant Community

    Women Of Color-Focused Coworking Space Creates Vital, Vibrant Community

    Discover The Hottest Markets For Hot Desking

    Discover The Hottest Markets For Hot Desking

    Opinion Piece - Brad K Hub Australia

    Opinion: Bursting The Hybrid Work Bubble

    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

  • Workforce
    The Great Resignation Is Getting The Boot — The Great Layoff Has Arrived

    The Great Resignation Is Getting The Boot — The Great Layoff Has Arrived

    You Cant Talk About CENSORED At Work

    Shush! You Can’t Talk About [CENSORED] At Work.

    Surprise! Youngest Workers Need The Office More

    Surprise! Youngest Workers Need The Office More

    Start Sweating It The Future Of Work Will Be Too Hot For Some Business To Handle

    Start Sweating It: The Future Of Work Will Be Too Hot For Some Businesses To Handle

    Hostile Work Environments Are Pushing 52% Of Black Women Out Of The UK’s Workforce

    Hostile Work Environments Are Pushing 52% Of Black Women Out Of The UK’s Workforce

    You’re Not Alone: 54.7% Of U.S. Salaries Haven't Kept Up With Inflation

    You’re Not Alone: 54.7% Of U.S. Salaries Haven’t Kept Up With Inflation

    Could Updating Employee Benefits Slow The Great Resignation?

    Could Updating Employee Benefits Slow The Great Resignation?

    Young Men In The UK Are Being Failed By The System

    Young Men In The UK Are Being Failed By The System — What Needs To Happen To Reverse This Worrying Unemployment Trend?

    The Great Rebalance: Why Losing Female Employees Hurts Everyone

    The Great Rebalance: Why Losing Female Employees Hurts Everyone

  • Daily Digest
  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    How to Establish Your Remote Startup

    Here’s How to Establish Your Remote Startup

    How To Improve Your Workplace ESG Score

    How To Improve Your Workplace ESG Score

    MySpace Founder Shares His Insights On Social Media In The Future Of Work

    MySpace Founder Shares His Insights On Social Media In The Future Of Work, Plus Elon Musk’s Twitter Acquisition Debacle

    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The-Meeting-Room-Of-The-Future

    The Meeting Room Of The Future

  • Tech
    Lisa Gevelber Founder of Grow With Google1

    Degrees Don’t Equal Dollars: Google Exec Launched Career Certificate Program To Open In-demand, High-paying Career Fields To Everyone

    Lisa Gevelber Founder of Grow With Google1

    Lisa Gevelber Founder of Grow With Google | Transforming The Economy Through Education

    5 Emerging Technology Trends to Power Your Workplace

    5 Emerging Technology Trends to Power Your Workplace

    The Robots Are Coming, Eventually. Will Automation Displace Half The World’s Workforce?

    The Robots Are Coming, Eventually. Will Automation Displace Half The World’s Workforce?

    Is Technology Meeting The Needs Of Today Workers

    Is Technology Meeting The Needs Of Today’s Workers?

    Your Boss Is Watching You. Will Bossware Change How And Where You Work?

    Your Boss Is Watching You. Will Bossware Change How And Where You Work?

    How Chatbots Disrupt the Interview Process

    Here’s How Chatbots Disrupt the Interview Process

    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    High-Quality Photo Sites

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    How Will We View Today’s Transformation Of The Workplace In Twenty Years?

    How Will We View Today’s Transformation Of The Workplace In Twenty Years?

    This Company Is Using YOLO Months To Support Hybrid Work

    The Room Where It Happens Matters: The Best Conference Room Designs To Help Your Hybrid Team Succeed

    An All-Encompassing View Of Workplace Health

    An All-Encompassing View Of Workplace Health

    Stylization The Overlooked Design Strategy That Complements Hybrid Work

    Stylization: The Overlooked Design Strategy That Complements Hybrid Work

    How Designers Can Set The Stage For A Flexible Future

    How Designers Can Set The Stage For A Flexible Future

    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

  • Work-life
    Learn How To Make Your Professional Work Support Your Personal Wellness

    Learn How To Make Your Professional Work Support Your Personal Wellness

    Boost Productivity With These Three Alternative Work Schedules

    Boost Productivity With These Three Alternative Work Schedules

    Charlotte-Lockhart-Thumbnail

    Are Four-day Work Weeks A Crazy Idea? This Nonprofit’s 20% Increase In Productivity is What’s Crazy.

    Powerful Benefits To Inspire You To Wake Up Early For Work

    Powerful Benefits To Inspire You To Wake Up Early For Work

    The Role Of Connectedness In The Future Of Work

    The Role Of Connectedness In The Future Of Work

    Maybe Youre The Problem How Better Leadership Can Lower Employee Stress Levels

    Maybe You’re The Problem: How Better Leadership Can Lower Employee Stress Levels

    Tim Leberecht Headshot

    Win The War For Talent With Beauty, Not Efficiency

    Remote Work Doesnt Always Mean You Can Work From Anywhere

    Remote Work Doesn’t Always Mean You Can Work From Anywhere

    Future of Work Podcast Charlotte Lockhart

    Charlotte Lockhart Of 4 Day Week Global | The Secret To Increasing Productivity By 20%

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    WeWork Stock Is Plummeting Despite Industry Growth

    WeWork’s Stock Is Plummeting Despite Flexible Workspace Industry Growth

    Its International Coworking Day 1

    It’s International Coworking Day — Learn About Its History, Plus Ways To Celebrate

    7 Fun Ways To Celebrate International Coworking Day

    7 Fun Ways To Celebrate International Coworking Day

    Should US Coworking Spaces Worry About Worker Migration

    Should U.S. Coworking Spaces Worry About Worker Migration?

    London’s Flexible Office Market Is Recovering Rubberdesk Report Reveals

    London’s Flexible Office Market Is Recovering, Rubberdesk Report Reveals

    Women Of Color-Focused Coworking Space Creates Vital Vibrant Community

    Women Of Color-Focused Coworking Space Creates Vital, Vibrant Community

    Discover The Hottest Markets For Hot Desking

    Discover The Hottest Markets For Hot Desking

    Opinion Piece - Brad K Hub Australia

    Opinion: Bursting The Hybrid Work Bubble

    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

  • Workforce
    The Great Resignation Is Getting The Boot — The Great Layoff Has Arrived

    The Great Resignation Is Getting The Boot — The Great Layoff Has Arrived

    You Cant Talk About CENSORED At Work

    Shush! You Can’t Talk About [CENSORED] At Work.

    Surprise! Youngest Workers Need The Office More

    Surprise! Youngest Workers Need The Office More

    Start Sweating It The Future Of Work Will Be Too Hot For Some Business To Handle

    Start Sweating It: The Future Of Work Will Be Too Hot For Some Businesses To Handle

    Hostile Work Environments Are Pushing 52% Of Black Women Out Of The UK’s Workforce

    Hostile Work Environments Are Pushing 52% Of Black Women Out Of The UK’s Workforce

    You’re Not Alone: 54.7% Of U.S. Salaries Haven't Kept Up With Inflation

    You’re Not Alone: 54.7% Of U.S. Salaries Haven’t Kept Up With Inflation

    Could Updating Employee Benefits Slow The Great Resignation?

    Could Updating Employee Benefits Slow The Great Resignation?

    Young Men In The UK Are Being Failed By The System

    Young Men In The UK Are Being Failed By The System — What Needs To Happen To Reverse This Worrying Unemployment Trend?

    The Great Rebalance: Why Losing Female Employees Hurts Everyone

    The Great Rebalance: Why Losing Female Employees Hurts Everyone

  • Daily Digest
  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • Business
  • Tech
  • Marketing
  • Design
  • Work-life
  • CRE
  • Coworking
  • Workforce
  • Daily Digest
  • Podcasts
  • Subscribe
FlexWorld Dark
Home Business

Could This Social Experiment Rock the Coworking Sector?

by Jo Meunier
January 21, 2014
in Business
Reading Time: 4 mins read
A A
Ziferblat London

Ziferblat London

Share on FacebookShare on TwitterShare to Network

It seems the London cafe scene is no stranger to headline-grabbing ideas. Lady Dinah’s Cat Emporium, the first ‘cat cafe’ in London where customers can enjoy the company of resident felines, has enjoyed high-profile media and newspaper coverage thanks to its niche angle. And although yet to open, the idea certainly has legs.

Now another London cafe has caught our attention, but it’s got nothing to do with cats. Ziferblat, a London-based Russian cafe, is doing an efficient job of tapping into the coworking trend in a rather unique way.

Ziferblat is a cafe-cum-workspace that offers free drinks and nibbles to punters. Sounds a little odd for a cafe – especially one with almost a dozen other locations to its name. The twist? Rather than charging for food and drink, Ziferblat charges for time.

Top online courses in Career Development

Workers welcome

This is a novel approach for a coffee shop, and not just because the coffee is free. And not just because it’s cheap either. At just 3 pence per minute, guests can come and while away an hour for the incredibly low cost of £1.80 (approx $3.00), inclusive of a seemingly unlimited supply of drinks and nibbles.

It’s staggeringly cheap – particularly in London, the world’s most expensive place to rent office space. But the really interesting point is that, unlike many other cafes and big-name chains, Ziferblat actually encourages workers to settle down with their laptops and mobile devices.

As we explored recently on OfficingToday, today’s mobile workers are becoming less welcome in cafes and coffee shops. But despite the best efforts of some cafes to minimalise the amount of time workers sit and use the Wi-Fi, nursing the dregs of an hour-old latte, laptop-wielding workers continue to enjoy the buzz and bustle (and free Wi-Fi) of local cafes.

Now it seems that Ziferblat has found a way to capitalise on that trend. Rather than turning workers away or hiding the plug sockets, they are welcomed with free drinks and snacks. And in an establishment that charges by the minute, it makes sense.

Micro-tenants

So what exactly is Ziferblat? It’s not a ‘classic’ coworking space. It’s not even a cafe. It’s a “social experiment” – described as such on its own website, where each guest “becomes a sort of micro-tenant of the space, responsible for it and able to influence its life”. According to the website, Ziferblat is “first and foremost a social project, and not a business model.”

It’s a niche concept and, just like Lady Dinah’s Cat Emporium, that’s its marketing prowess.

The Ziferblat concept is worlds away from business centres. Or is it? These two worlds are in fact subtly linked through the all-encompassing market of flexible workspace. Take the Regus Businessworld model, for instance, where members can drop in to Regus business lounges to pause between meetings, use the Wi-Fi and enjoy hot drinks. At Ziferblat, you’ll also get a place to land, workspace and drinks – albeit with a significantly different culture and cost structure.

As Ray Lindenberg, President of Workspace Association of New York explains, Ziferblat’s by-the-minute model can indeed be aligned to the flexible workspace market.

“We’re just seeing the leading edges of the ‘Rentable-By-The-Minute’, flexible, touchdown workspace model – which makes a heckuva lot of sense in our increasingly on-the-go, thrift-manic, Work Anywhere universe,” he said. “When will we start seeing ‘Rentable-By-The-Minute’ Touchdown workspaces rolled out and be offered to an eager, larger market by wise, attentive, fresh-thinking entrepreneurs? Any minute – it’s a matter of time.”

Niche opportunities

As for Ziferblat, don’t expect this social experiment to steal your business centre clients just yet, but consider the marketing angle. What’s your niche? And taking the idea further, is there a way in which flexible workspace could work on a ‘free’ concept – and remain profitable?

Ray added: “Form always follows function. We live in an ever-evolving, Darwinist business world where, if a practice is valuable, some sharpie will figure out a way to make it accessible to the masses and monetize it. In the late 90’s, who would have envisioned that cars could be rented by the hour, a la ZipCar?”

Ziferblat started out purely by voluntary donations, and incredibly, the founders claim it never struggled financially. Only now is a slightly more formal system coming into play which charges for time. But even that was the result of a joke.

Coworking and touchdown spaces are each special and unique in their own right and this workspace movement is exactly that – a moving, malleable model that shifts and changes depending on demand. Ziferblat exists as a prime example of how a niche concept and a novel approach can generate results, even against the odds.

Should business centres spend less time focusing on square footage, and place more emphasis on clock-watching? Or perhaps we’re missing the point entirely. Could we see a new breed of future workspace where even clock-watching is out, and trust and voluntary donations are in? It might seem light years away. But a social experiment without a business model is proving that the old adage, ‘time is money’, is indeed worth its weight in gold.

Image source: Ziferblat London, Facebook

KYR August / 728x90 Weekly
Tags: CoworkingMarketing
ShareTweetShare
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

Relevant and Recommended For You

How to Establish Your Remote Startup

Here’s How to Establish Your Remote Startup

4 weeks ago
How To Improve Your Workplace ESG Score

How To Improve Your Workplace ESG Score

1 month ago

MySpace Founder Shares His Insights On Social Media In The Future Of Work, Plus Elon Musk’s Twitter Acquisition Debacle

1 month ago

Young Entrepreneurship Is On The Rise

2 months ago
No Result
View All Result

Upcoming Events

Aug 29
Featured Featured August 29 - August 31

Allwork.Space’s Reader Survey Sweepstakes

Sep 20
Featured Featured 1:00 pm - 9:00 pm

FlexWorld 2022

Sep 22
Featured Featured All day

WORKTECH 2022 New York

View Calendar
Yardi Kube August Webinar
Alliance Virtual Offices AD
Grammarly Writing Support
swipedon
KYR AUGUST
Shit sit-stand desk

Listen to the experts themselves

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

How to Write for Us

Our Editorial Process

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2022 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Daily Digest
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00