• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
  • Verified Remote Jobs
Monday, March 27, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Trending Tags

    • Leadership
  • Work-life
    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

    The CDC’s Vision For The Future Of Worker Health

    The CDC’s Vision For The Future Of Worker Health

    Will Influencers Be The New Recruiters In The Future Of Work?

    Will Influencers Be The New Recruiters In The Future Of Work?

    Office Party Etiquette Matters All Year

    Office Party Etiquette Matters All Year

    Fun Promises Won’t Get Your Employees Back To The Office

    Fun Promises Won’t Get Your Employees Back To The Office

  • Tech
    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

  • Design
    AI And the Next Generation of Workplace Architecture

    AI And the Next Generation of Workplace Architecture

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    From Vacant to Vibrant: Activating Office Space at The Ground Plane

    Ryan Anderson, Vice President of Global Research and Insights at Miller Knoll, explains the importance of getting the data to build a full picture of employee and company needs before designing the workspace — and how to do it.

    Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

    The Powerful Impact Of Mood-boosting Office Designs

    The Powerful Impact Of Mood-boosting Office Designs

    What Can Workplace Design Practitioners Learn From Human Psychology?

    What Can Workplace Design Practitioners Learn From Human Psychology?

    Navigating The Complexity Of The Hybrid Workplace Design Process

    Navigating The Complexity Of The Hybrid Workplace Design Process

    The Gardens, 780 3rd Avenue, New York, NY 10017

    Coworking Spotlight: The Clearing in NYC Focuses on Hospitality

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

  • Workforce
    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    New Study Shows Managers Are Changing Their Minds About The Hybrid Work Model

    Data-based Strategies to Manage Talent, Workplace Experience

    Data-based Strategies To Manage Talent, Workplace Experience

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Meditation Apps: Workplace Fad Or The Key To A Happier Workforce?

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Culturally Diverse Workforces Require Bespoke Mental Health Support

    Dispelling the False Narrative About Working Two Remote Jobs

    Dispelling the False Narrative About Working Two Remote Jobs

    4 Challenges in Navigating Remote Work Layoffs

    4 Challenges in Navigating Remote Work Layoffs

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Level Up To Reduce Stress — How to Convince Your Boss Video Games Belong At Work

    Programming Strategies For A Happy Workplace

    Programming Strategies For A Happy Workplace

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

    The Rise of Work From Home Jobs For Disabled Adults: A Powerful Solution For Inclusive Employment

  • Coworking
    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    3 Tech Tools Coming To Coworking Centers In The Future Of Work

    Top 3 Global Coworking Hotspots

    Top 3 Global Coworking Hotspots

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    Will The Cascade Of Bank Collapses Break The Coworking Industry?

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    5 Top Software Picks To Revolutionize Your Coworking Space Management In 2023

    Can WeWork Survive?

    Can WeWork Survive?

    Ambient Scenting Makes Sense For Coworking Management

    Ambient Scenting Makes Sense For Coworking Management

    Coworking Explained: What Is It And Why Should You Start?

    Coworking Explained: What Is It And Why Should You Start?

    The Most Important Coworking Perk Of 2023: Brain Breaks

    The Most Important Coworking Perk Of 2023: Brain Breaks

    6 Benefits Of Embracing AI In Your Coworking Space

    6 Benefits Of Embracing AI In Your Coworking Space

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Work-life
  • Tech
  • Design
  • Workforce
  • Coworking
  • Marketing
  • CRE
  • Podcast
  • Subscribe
Home Marketing

Marketing Strategy: Everything You Do Should Be DUMB.

bykirk.deis
September 26, 2016
in Marketing
Reading Time: 5 mins read
A A
chess piece
Share on FacebookShare on TwitterShare to Network
Find a remote job with Flexjobs
Marketing is an important element for any successful business strategy, and in today’s digital world, having an online presence isn’t optional, it’s necessary. Yet, it’s not enough for flexible workspace operators to simply have a website and some social media profiles; there has to be a strategy, a purpose behind said presence, otherwise, you’re just a bunch of words and letters floating around aimlessly in the world wide web.

Kirk Deis is here to help flexible workspace operators get the best out of their marketing efforts. He’s going to challenge what you know, make you think outside the box, and laugh a little (seriously). Kirk is an online marketing expert and CEO TREEHOUSE 51, a Digital Ad Agency. Kirk will be writing regular articles in Allwork to help workspace operators get to grips with their online marketing. You’ll want to check out his articles, as they’ll give your workspace business” a mule-like kick up the search rankings” (his words, not ours).


 

It’s funny, dumb meant something entirely different to me when I was seven years old playing dodge ball with friends. As a runt, dumb was well…dumb. The simple whisper of the word had the ability to launch a genocidal food fight and for good reason, who wants to be dumb? This wasn’t something to aspire toward. It wasn’t something I remember my folks asking me to take seriously. Dumb wasn’t cool. Yet here we are. I never thought the day would come where I would ask for a bit of dumb in what we do… sorry Mom.

You see being dumb was the worst thing in the world until a few years ago. I came across a web forum where someone elegantly used dumb in the most brilliant way I had ever seen. It completely changed my perspective on well everything. That’s what we’re going to talk about today – a dumb roadmap that will change your everything – yeah, I like to set the bar pretty damn high.

Advertise on Allwork.Space 2023

To start us off, I need you to ask yourself one question at the start of this article and repeat said question at the end. I ask that you be as brutally honest as you can be. You ready? Okay, I want you to look at every part of your marketing and ask yourself, “Is this dumb?” If it’s not…why not?

THE D.u.M.b TEST

1. D is for doable.

It doesn’t matter if you’re about to launch a PPC Campaign or ten years deep marketing your brand, this first step packs a kick in the gut from a mule. How many times have you walked into a meeting and left realizing everything that was covered, although sounds lovely can’t actual be achieved?

Now, I’m not saying don’t dream. We need dreams. Especially brands. I’m saying don’t fantasize about unrealistic goals. You need to set milestones and benchmarks that are challenging and push you and your team but are also actually achievable.

The best way to figure out if your goals are doable is by starting with the data. Breakdown the last three months, year, etc and place this in front of your marketing plan and be honest if your goals are an achievable dream or just a fantasy.

2. U is for understandable.

In my world, the most common issue I come across with prospects are levels of not understanding certain aspects of marketing. I blame Google for this and well Ask Jeeves. I kid; it’s all mostly Ask Jeeves fault. Sorry, dumb marketing joke.

You’ve heard of SEO, PPC, Social Media Management but what the heck do these buzz words actually mean? Brands spend millions of dollars each year on these catchphrases but most never spend more than a week talking about their true meaning.

It’s not your fault. Brands hire digital agencies like mine, www.Treehouse51.com, to be their experts. In some cases, that works. But what happens to brands that don’t want to hire outside help? Where do they stand?

When you’re working on your marketing ask yourself if you understand what the process is and what will be reported on. If you can’t understand that on some basic level, odds are the plan needs a little bit more work because areas were skipped over.

The flip side to this – let’s say you are reporting on your PPC Campaigns and it needs to be reported in an understandable way. We’ve all seen “fluff reports” with information overload that doesn’t mean thing to understanding where we are with our goals but does take a few trees to create. That’s dumb but in a bad way guys. We kind of need trees. 

3. M is for measurable. 

There’s no point doing anything if you can’t measure it. Let me ask you this; let’s say you launch a YouTube viral campaign tomorrow for 7K. Six months go by and you weren’t tracking any results. Now you’re thinking of doing another video for another 7K.

I love videos. But did you know on YouTube you can track things like demographics? So let’s say your original video only appealed to males that were 25. Does it make sense to film a new video that speaks to all genders and ages? Or do you think you’d have more success creating a tailored video that defines your audience?

Being able to measure your marketing efforts will save you time, energy and most of all money. This goes back to the data. Everything does. If you can’t measure the data you’re flying blind in a tornado of noise pissing away 7K.

4. B is for beneficial.

Is what you’re doing actually beneficial? Is it helping your brand? Is it advancing your overall goals? Or do you feel perhaps backed into a corner and forced to move forward because this train just isn’t slowing down?

This is the hardest part to come to terms with for yourself and your brand – not everything being done is actually beneficial. In fact, a good chunk of what you’re doing is out of habit or industry trends.

Here’s the problem with that, you know what happens when you highlight every word in a book? You’ve highlighted nothing.

I recommend taking a hard look at your processes and defining the benefit of what you’re doing. You need to approach this step, as a challenge because I guarantee if you don’t your competitor will.

FINAL THOUGHTS…

If it ain’t D.u.M.b. it ain’t right.

When TREEHOUSE 51 meets with clients to talk about marketing we keep things dumb because it works. I promise if you take a step back and follow this approach you will see significant advances in your marketing. That’s just the power of being dumb. Try it.

PS.  I’m not a fan of articles that just end without saying goodbye so here’s a free guide our agency made for a little website called Facebook. It’s called, The Ultimate Guide To Facebook Leads Ads  — hope you find it useful and yes a little dumb. Again, sorry Mom.

flexjobs promo
Tags: Marketing
kirk.deis

kirk.deis

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
300x250 Kube Space Mgmt
swipedon
UltraSoft June
Grammarly Advertisement

Latest News

Tesla In Legal Trouble As It Faces Race Bias Trial

Tesla In Legal Trouble As It Faces Race Bias Trial

March 27, 2023
German Workers Take Part In Massive Strike

German Workers Take Part In Massive Strike

March 27, 2023
NPR Lays Off 10% Of Its Workforce

NPR Lays Off 10% Of Its Workforce

March 27, 2023
Pay Has Soared For The Lowest-Wage Workers

Pay Has Soared For The Lowest-Wage Workers

March 24, 2023
U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

U.S. Unemployment Claims Unexpectedly Dip For Second Week In A Row

March 24, 2023
IWG Considers £800m Deal For Digital Platform Worka

IWG Considers £800m Deal For Digital Platform Worka

March 24, 2023
We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00